Research
Benchmarks for SaaS paid advertising, kept current rather than published once. Every figure carries its source and the date it was last checked, and all of it is free to quote with a link back.
Research
Google Ads Budget Bands
What £1,000 to £10,000 a month of Google Ads buys at 2026 benchmark medians, in clicks and leads, with the exchange rate and every step of the working shown.
100 Leads a month from £5,000 at the all-industry median cost per lead, derived on this page
Last checked 21 Oct 2026 · 5 sources
Research
AI Overviews and Paid Search CTR
Do Google AI Overviews cut paid search CTR? Seer's 2025 study said down 68% and its 2026 study says up. Both hold, for different queries. Checked October 2026.
16.2% Paid CTR on queries showing an AI Overview, February 2026 (Seer Interactive 2026 study, 53 brands, three intents)
Last checked 14 Oct 2026 · 4 sources
Research
Meta Ads Benchmarks for B2B SaaS
No 2026 Meta ads benchmark has a software row. The 36 category rows, the nearest fits for a B2B SaaS, and why the published medians do not multiply together.
0 Software or SaaS rows among the 36 category rows in the 2026 Facebook ads benchmark set
Last checked 7 Oct 2026 · 5 sources
Research
Why Google Ads Benchmarks Miss SaaS
The most-cited Google Ads benchmark has 23 industry categories in 2026 and not one is software or SaaS. What it measures, what it misses, what to use.
23 Industry categories in the 2026 search ads benchmark set, none of them software or SaaS
Last checked 1 Oct 2026 · 3 sources
Research
SaaS Ad Benchmark Sources
Which paid ads benchmark to cite in 2026, what each one measures, in which currency, and when it was last updated. Every figure re-read at source.
£17.9bn, 44% of all digital UK search ad spend, 2025
Last checked 23 Sept 2026 · 4 sources
Research
SaaS Keyword Cost by Length
Cost per conversion by keyword word count in B2B SaaS Google Ads, September 2026: £124 for three-word keywords, £136 for five-plus, across 14 accounts.
£124 Cost per conversion, 3-word keywords (GBP)
Last checked 16 Sept 2026 · 2 sources
