Your SaaS Facebook Ads AI
Your Facebook Ads Team
Without the Creative Scramble
Atlas is your paid social team without the four-figure monthly retainer. Trained on £10M of real SaaS spend, it ships your full Facebook and Instagram campaigns in a weekend, storyboarded creative concepts and structured audiences included. Then arms you with weekly tools to refresh copy and catch ad fatigue fast so your ROAS climbs instead of decays, gated by safety rails you control.
Think of it as an agency team in a box.
Rob Walling
MicroConf
Stop Testing Blind
Tired of Wasting Budget and Time on Facebook Ads?
Most SaaS teams ship a handful of ads, watch CTR collapse after ten days, and scramble to replace them with no framework behind the next batch. Agencies take six weeks and charge four figures. ChatGPT does not know what a SaaS prospecting CAC should look like. Atlas builds a structured Meta foundation in hours and gives you a weekly fatigue check you can run in a minute.
The Pains
-
Creative fatigue that tanks CTR every 10 days - Audience bloat that stalls the learning phase and spikes CPMs
- Copy testing with no framework behind the next batch
- Raw AI that cannot see your creative set or apply changes
The Promise
-
Atlas builds your full Facebook campaigns in hours, audiences and storyboarded creative included - Atlas-powered weekly fatigue checks keep ROAS climbing instead of decaying
- Every change passes safety rails. You set the approval tier
TRUSTED BY THE BEST IN SAAS
Two Stages, One System
Atlas Builds
Atlas Manages
You Steer
Launch
Atlas Builds Your Full Campaigns
Atlas creates your full Facebook and Instagram campaign structure end to end: audiences, copy, creative storyboards, campaign hierarchy, budget allocation. You review, approve, launch. Live in a weekend.
Manage
Atlas Runs Weekly Optimisations
Atlas gives you weekly creative fatigue, audience health, and budget checks for your Meta account. Run them yourself in minutes; they pull the data and flag issues automatically. You learn by watching.
Facebook Launch
Atlas Builds Your Facebook and Instagram Campaigns
Answer a few questions about your business. Atlas builds your prospecting and retargeting audiences, ad copy, creative concepts with storyboards, and a full campaign structure with budget allocated across TOF and MOF. You review, approve, launch. Every move explained so you learn Meta paid ads as Atlas works.
Manage
Atlas Watches Your Fatigue
You Set the Boundaries
Connect your Meta Ads Manager and Atlas gives you one-click weekly checks: creative fatigue detection, audience health, copy refresh prompts, budget checks. Run them yourself in minutes. Every recommendation passes deterministic safety rails, and you always see the reason.
Trusted Expertise
Built by the SaaS Growth Team at Snowball Creations
The Snowball Creations team has managed millions in ad spend for B2B SaaS brands. Now the same systems are available in a self serve platform without the agency price tag.
Ad Spend Managed
SaaS Brands
Years Operating
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Atlas's Abilities (Facebook Ads)
Atlas Uses Your Brand DNA, £10M of SaaS Ad-Spend Data, and AI to Build Every Part of Your Facebook Account
When you launch the Studio, Atlas instantly builds your Brand DNA, a distilled model of what makes your SaaS unique. It reads your site, product, and audience, then layers in £10M of real SaaS ad spend data and trained audience, copy, and storyboarded creative frameworks to power every build in your Facebook account.
Every ability below is a capability Atlas uses inside your account. Each one is also available as a free standalone tool you can run right now without signing up.
Brand DNA
Atlas Builds Your Brand DNA
Atlas instantly reads your website, product, audience, and positioning to create a complete Brand Profile that powers every build downstream.
Answer four questions about your sales model and Atlas produces a complete conversion tracking plan with primary and secondary goals, categories, and values, ready to create in Google Ads and Facebook. Also available free and standalone.
Atlas generates structured cold audiences and a smart warm retargeting stack based on your actual traffic, engagement, and email list size. No random interest stacking. No bloated targeting. Just clean structure designed for scale. Also available free and standalone.
Atlas creates structured ad copy using proven frameworks like PAS, AIDA, and Before/After. Primary text, headline, description, and CTA, all within Meta's character limits and fully editable. Also available free and standalone.
Atlas generates structured creative briefs using a growing list of proven SaaS visual frameworks. Each concept includes a clear storyboard and production instructions so your designer (or you) knows exactly what to build. Also available free and standalone.
Atlas combines your saved Facebook audiences, copy, and creatives into a full funnel campaign plan with intelligent budget allocation. See exactly how many ad sets and ads to run, and what each ad will cost per day, before you launch. Also available free and standalone.
What Founders Say
Real Wins, Faster
“Atlas built our full Meta account in a weekend. Prospecting CAC dropped 38% in the first month.”
Jamie
SaaS Founder
“Atlas writes our Facebook copy and plans creative faster than any agency we tested. And the concepts actually convert.”
Priya
Growth Lead
“Atlas's weekly fatigue check saves us hours on Meta. Our ROAS climbs instead of drifts.”
Alex
Co-founder
Why Atlas
Why Atlas
Not ChatGPT or an Agency
Pointing raw AI at your Meta Ads account is a bad idea. ChatGPT does not know what a good SaaS CPA looks like, cannot see your campaign structure, has no safety rails, and cannot actually write changes to your account. If a suggestion torches your traffic, there is no audit trail to undo it. Agencies take six weeks to launch and charge four figures a month. Atlas is built for this job specifically.
Trained on £10M of real SaaS ad spend across 100+ brands
Atlas already knows what a healthy Meta prospecting CAC looks like, what audience sizes stall learning, what creative angles convert for SaaS. ChatGPT never learns this. Agencies learn it on your dime.
Every recommendation passes a deterministic safety engine
Hard rules Atlas cannot bypass. Never block a converting search term. Caps on broad-match adds per day. Cascade-risk checks before anything live is touched.
Three approval tiers you control
Manual (Atlas recommends, you approve each change). Smart (low-risk auto-applies, medium and high hold for you). Full Auto (everything inside the hard rails). Switch any time.
Full audit trail and one-click undo within 30 days
Every decision logged with the reason, the supporting data, and the counter-case. Nothing Atlas does is a black box, and nothing is permanent.
Read-only until you opt in
Atlas cannot touch your account until you connect it and switch on the specific automations you want. Nothing happens by default.
Simple Pricing
Everything You Need to
Launch and Grow
Free
Try Atlas. No credit card.
- Full Conversion Tracking setup (Google + Facebook)
- Limited use of all other 8 Atlas tools
- Self-serve only (Atlas doesn't run live ads for you)
- Email support
Atlas
Your own AI ads manager, working 24/7.
- Atlas builds and manages your Google and Facebook Ads alongside you the human
- Full funnel setup: demand capture + demand generation
- Continuous optimisation across keywords, audiences, creatives and budgets, with you in the loop
- Weekly performance improvements, applied with your approval
- Full access to all tools (keyword gen, ad copy, audience builder, etc.)
- Email + WhatsApp support
Atlas + Human
Atlas + expert oversight for an extra edge.
- Everything in Atlas
- Weekly human review across Google + Facebook
- Strategic adjustments (budget split, funnel balance, scaling decisions)
- Corrections to Atlas output where needed
- Priority Email + WhatsApp support
Atlas VIP
Maximum performance across your full funnel.
- Everything in Atlas + Human
- Deeper human monitoring (multiple touchpoints per week)
- Monthly live strategy call
- Hands-on intervention when needed (not just oversight)
- Advanced performance reporting
- Fastest Email + WhatsApp support
The "Success or It's Free" Double Guarantee
We don't just want your business; we want your success. That's why we offer a two-tier safety net:
- 1. 30-Day "No Questions" Guarantee: If the platform isn't for you, get a full refund within your first month.
- 2. 12-Month Profitability Guarantee: We are so confident in our framework that if you aren't profitable within a year, we will refund every penny of your software costs.
The Rules of Engagement:
- Launch: Deploy your campaigns via 'Google Launch' or 'Facebook Launch'.
- Execute: Pull at least 3 of your weekly AI-assigned levers.
- Track: Maintain verified conversion tracking (so we can celebrate your wins together).
If you do the work and the math doesn't add up, you don't pay. Period.
Discount Codes
To celebrate the launch of the SaaS Ads Studio, in 2025, we're offering a limited number of launch discount codes to get all the value for a fraction of the price:
- 70% off · Code: SNOWBALL70 [Run out]
- 60% off · Code: SNOWBALL60 [Run out]
- 50% off · Code: SNOWBALL50 [Run out]
- 40% off · Code: SNOWBALL40
- 30% off · Code: SNOWBALL30
- 20% off · Code: SNOWBALL20
Discounts in effect for a full year, more than enough time to get profitable!
Comparing Alternatives
Weighing up other Meta Ads tools?
An honest side-by-side comparison for B2B SaaS founders and lean marketing teams
Let Atlas Build Your First Facebook Campaign
Audiences, copy, and storyboarded creative ready in a weekend, every decision explained