A SaaS-priced alternative
to Groas
Groas is a strong autonomous Google Ads service for mid-market brands that want a senior strategist on retainer. If you are a B2B SaaS founder or lean marketing team and you want Google and Facebook Ads built and run for you at a fraction of the cost, Atlas is built for you
Why Switch
Why B2B SaaS teams look for a Groas alternative
Groas works hard at what it does, these are the four reasons it stops fitting when you are a SaaS team rather than a mid-market ecommerce brand
You spend less than $15K a month on Google
Groas Tier 1 is $999/mo and is positioned for accounts pushing up to $15K of spend. If your monthly Google budget is closer to £1K to £10K, the Groas fee is bigger than your media plan. The economics only start to make sense once you are firmly above $10K a month
You also need Meta, not just Google
Groas is a Google Ads only product. If your SaaS funnel relies on Facebook and Instagram for trial signups, demos or warm retargeting, you would need a separate tool, a separate dashboard, and a separate weekly cadence on top of Groas
You do not want a strategist retainer relationship
Every Groas plan bundles a senior strategist with bi-weekly calls and a private Slack channel. That is genuinely valuable at scale, but if you are a founder who would rather steer your own ads with an AI tool that explains itself, the strategist layer is something you are paying for whether you use it or not
Nothing about Groas is shaped to B2B SaaS
Groas is industry-agnostic. The AI is trained on $500B of historical Google spend across every vertical. Useful, but not the same thing as a tool that knows the difference between a demo keyword, a pricing keyword and a free-trial keyword for a SaaS buyer
At a Glance
Groas vs Atlas, side by side
| Groas | Atlas | |
|---|---|---|
| Best for | Mid-market and growth-stage brands replacing an in-house Google Ads team or agency, with $10K+ in monthly Google spend | B2B SaaS founders and lean marketing teams |
| Core job | Autonomously builds, manages and optimises Google Ads 24/7, with a senior strategist owning the relationship | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | Yes | Yes, full build and launch |
| Platforms | Google Ads | Google Ads, Facebook Ads |
| Operated by | Groas AI plus a dedicated senior strategist with bi-weekly calls | You, with Atlas doing the heavy lifting |
| Starts at | $999/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
Atlas is an AI ads manager you steer, not a retainer with software attached
Both Atlas and Groas are AI-native, both build Google campaigns from scratch, and both run weekly optimisation. The first real difference is the shape of the relationship. Groas plans every tier with a senior strategist, bi-weekly calls and a private Slack channel. That model fits a brand that wants to outsource its Google function. Atlas is a product you operate yourself, with the AI doing the heavy lifting and explaining its decisions in plain English so a founder or lean marketer stays in control
The second difference is platform coverage. Groas is Google Ads only. Atlas builds and runs Google and Facebook Ads in one product. For a B2B SaaS funnel that uses Google for high-intent search and Meta for trial-warm retargeting and demand generation, Atlas removes the second tool, second contract and second dashboard
The third difference is industry shape. Groas is industry-agnostic, trained on $500B of Google spend across every vertical. Atlas is trained on real B2B SaaS Google and Meta spend. It knows the difference between a demo keyword and a pricing keyword, between a free-trial offer for a PLG product and a book-a-call offer for a higher-ACV SaaS, and how to structure account, campaign, ad group and conversion tracking around that intent
The fourth difference is the economics. Groas Tier 1 is $999/mo and is sized for accounts spending up to $15K a month on Google. Atlas starts at £99/mo and is built for SaaS teams running £1K to £15K a month of media. If your spend is in that band, Atlas fits, Groas does not. If you are spending well past $50K a month and want a strategist relationship, Groas fits, Atlas Lite does not, although Atlas + Human at £899/mo gets close
Every Atlas weekly change comes with an explanation in plain English. That is the safe part of "builds and runs your SaaS paid ads, safely", and it is what lets a founder or lean marketer stay in control without a bi-weekly call
Honest Rail
Not every SaaS team should choose Atlas
Groas is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Groas if
- You spend $15K to $150K+ a month on Google Ads and only on Google
- You want a dedicated senior strategist embedded with your team, not just a tool
- You are mid-market or larger and the $999/mo entry fits comfortably inside your media budget
Choose Atlas if
- You need Meta Ads as well as Google, Atlas covers both in one product
- Your Google spend is in the £1K to £15K range and $999/mo Groas is the wrong economics
- You are a B2B SaaS team and want keywords, offers and tracking shaped for SaaS buyer intent
- You would rather an AI ads manager you steer yourself than a strategist retainer relationship
Pricing
What each one costs, honestly
Groas
$999/moto start
Tiered by managed ad spend. $999/mo up to $15K spend, $2,499/mo up to $50K, $6,999/mo up to $150K, custom enterprise above. Cancel anytime.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Groas pricing for the latest
FAQ
Frequently Asked Questions
Is Atlas a direct alternative to Groas?
For most B2B SaaS founders and lean marketing teams, yes. Atlas builds, launches and improves your Google and Facebook Ads, with the Google account managed every week and changes applied with your approval at the tier you set. Groas is closer in spirit than most PPC tools because it is also AI-native, but it is Google only, $999/mo at the entry tier and bundled with a strategist retainer. Atlas is £99/mo, covers Google and Meta, and lets you run the relationship yourself.
Does Atlas come with a senior strategist like Groas?
Atlas does not bundle a dedicated strategist on the £99/mo tier. The Atlas product itself acts as the strategist, drafting keywords, ad groups, RSAs, audiences and tracking, then explaining each weekly change in plain English so you learn as you go. If you want human help on top, the £899/mo Atlas + Human tier adds a real expert in the loop. For SaaS teams that prefer founder-led decisions over a retainer relationship, the Atlas approach is usually a better fit.
How does the £99 Atlas tier compare to the $999 Groas tier?
At similar scope, Atlas costs roughly a tenth of Groas. The £99/mo Atlas tier covers both Google and Meta campaign building plus weekly Google management with your approval. The $999/mo Groas Tier 1 covers Google only, up to $15K of managed Google spend. If your monthly Google spend is £2K to £10K, Atlas is built for that range, Groas is built for the bracket above it.
Can Atlas run autonomous Google Ads optimisation like Groas?
Atlas manages your Google account every week. Budget pacing, search-term cleanup, keyword expansion, negative lists, bid adjustments are all proposed and applied at the approval tier you choose. Groas markets fully autonomous 24/7 optimisation. The practical difference is that Atlas keeps you in the loop on every change, with explanations, while Groas leans on the strategist layer to translate decisions back to you on bi-weekly calls.
Does Atlas cover Meta Ads as well as Google?
Yes. Atlas builds Meta campaigns alongside Google in the same product. On Meta, Atlas ships weekly tools you run in a few minutes alongside Atlas, like fatigue checks and audience refresh prompts, applied with your approval. That is the bit Groas does not do at all, Groas is Google only. For a B2B SaaS team that needs both channels, that is the most important practical difference.
Skip the strategist retainer,
let Atlas build today
Start free, no card. Atlas drafts your first Google and Facebook campaigns inside an hour