A SaaS-first alternative
to Adalysis
Adalysis is a sharp Google and Microsoft auditor for PPC analysts. If your SaaS needs Meta ads too, and you want the campaigns built and improved rather than audited, Atlas is a better fit
Why Switch
Why B2B SaaS teams look for an Adalysis alternative
Adalysis is a well-loved tool inside the PPC community, these are the four reasons it stops being the right fit for a SaaS team
You run Meta ads as well as Google
Adalysis is Google Ads and Microsoft Ads only. Most B2B SaaS paid strategies include Meta for demand generation, retargeting and awareness. If Meta is in your plan at all, Adalysis leaves half the work off the board
You need the campaigns built, not just audited
Adalysis shines at monitoring, alerts and A/B testing across accounts you already run. It does not build keywords, ad groups, RSAs or audiences from scratch. For a SaaS team launching or relaunching paid ads, that is the most important first step
You do not have an analyst to work through 100+ audit checks each week
Adalysis surfaces problems beautifully, the 100+ prebuilt checks are genuinely useful. But surfacing is not solving, each finding still needs a human to judge and act. Without that analyst, the dashboard fills up faster than it empties
You want SaaS-specific playbooks, not generic PPC
Adalysis is built for any Google or Microsoft advertiser. Benchmarks, alerts and test templates are platform-generic. Atlas is trained on SaaS spend and SaaS buyer intent, so the alerts and suggestions are shaped to demo signups, trial starts and SaaS unit economics
At a Glance
Adalysis vs Atlas, side by side
| Adalysis | Atlas | |
|---|---|---|
| Best for | PPC agencies and brand advertisers focused on Google and Microsoft Ads | B2B SaaS founders and lean marketing teams |
| Core job | Monitors, audits and optimises existing search campaigns at scale | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | No, optimises what you built | Yes, full build and launch |
| Platforms | Google Ads, Microsoft Ads | Google Ads, Facebook Ads |
| Operated by | A PPC manager comfortable acting on alerts and recommendations | You, with Atlas doing the heavy lifting |
| Starts at | $149/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
One system for Google and Meta, not a Google-only auditor
The clearest difference is coverage. Adalysis is Google and Microsoft Ads only, no Meta at any tier. For most B2B SaaS teams, Meta is where retargeting, creative experimentation and top-of-funnel demand generation live. Without Meta, you are running half a paid acquisition system
Atlas treats Google and Meta as one operating system. It builds both, it thinks about them together when budgeting, it uses Meta to support the demand that Google captures. You do not stitch two tools together, there is one Atlas brain watching the full picture
The second difference is the direction of the work. Adalysis points at problems, this campaign is pacing 22 percent over, this ad group is underperforming, this keyword lost quality score. Atlas does the next step. For Google, Atlas applies the week-on-week changes, budget pacing, search term cleanup, keyword expansion, negative lists, all at the approval tier you set. For Meta, Atlas ships weekly tools that you run in a few minutes alongside Atlas, a fatigue check, creative refresh, audience tune-up
Third, Atlas is shaped around SaaS. The keyword intent model, the funnel thinking, the benchmarks, the offers, the tracking, all SaaS-first. Adalysis is platform-generic. For a SaaS founder or growth lead, the difference shows up in the first conversation, Atlas speaks your language on day one
On price, Adalysis starts at $149 a month, Atlas at £99 a month. In the same ballpark. The difference is what you get, Adalysis watches your existing Google and Microsoft accounts, Atlas builds and runs your Google and Facebook accounts. For the same budget, one is telling you what to fix, the other is doing the work
Honest Rail
Not every SaaS team should choose Atlas
Adalysis is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Adalysis if
- Your focus is Google and Microsoft search only, and you already run structured accounts
- You have a PPC analyst who will work through audit checks and A/B tests every week
- You manage many accounts under one MCC and want central monitoring
Choose Atlas if
- You need Meta Ads as well as Google, a Google-only tool is not enough
- You want the campaigns built and launched for you, not just audited
- You are a B2B SaaS team and want ads shaped around SaaS buyer intent
- You want a £99/mo tier with Atlas doing the weekly work, not a tool that hands you a checklist
Pricing
What each one costs, honestly
Adalysis
$149/moto start
From $149/mo ($50K spend), up to $658/mo ($750K+). 14-day free trial. 15% off annual.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Adalysis pricing for the latest
FAQ
Frequently Asked Questions
Does Atlas do ad A/B testing like Adalysis?
Atlas runs continuous optimisation across RSAs, audiences, creatives and budgets, with weekly performance improvements applied with your approval. It is not a dedicated A/B testing framework the way Adalysis is, it is a weekly optimisation engine that learns and applies. If a rigorous ad A/B testing framework is the one thing you cannot live without, Adalysis is stronger there. If you want that learning baked into the weekly cycle, Atlas.
Can Atlas manage Microsoft Ads the way Adalysis does?
No. Atlas focuses on Google Ads and Facebook Ads, the two channels that do the majority of work for B2B SaaS. Microsoft Ads is on the roadmap but not covered today. If Microsoft search is a material part of your plan, Adalysis covers that and Atlas currently does not.
What happens to the 100+ audit checks Adalysis runs if I switch to Atlas?
Atlas does not expose a 100-line audit panel, and for most SaaS teams that is a feature not a loss. Atlas handles the continuous checks, search term cleanup, keyword expansion, negative lists, budget pacing, RSA testing, in the weekly cycle and only surfaces what needs your decision. You see the changes and the reasoning, not a checklist of everything that could be wrong.
Can I run Atlas alongside my existing Adalysis setup?
Yes. Some teams keep Adalysis for its audit depth on Google and Microsoft while Atlas builds and manages the Google plus Facebook operating system day to day. Both can share an MCC. That said, most SaaS teams who try Atlas for a month find they no longer need a separate audit layer, the weekly cycle replaces it.
How does Atlas handle Meta Ads specifically?
Atlas builds your Meta campaigns, audiences and creative concepts, and ships weekly Meta tools you run in a few minutes, a fatigue check, a creative refresh helper, an audience tune-up. Meta is collaborative, Atlas does the heavy lifting and you approve the changes, alongside you the human. For Google, Atlas can apply changes weekly at the approval tier you set. Adalysis does not touch Meta at all.
Skip the 100-check audit,
let Atlas run the week
Start free, no card. Atlas drafts your Google and Facebook campaigns inside an hour