A SaaS-first alternative
to Optmyzr
Optmyzr is a strong PPC cockpit for agencies and senior in-house media buyers. If you are a B2B SaaS founder or lean marketing team and you want Google and Facebook campaigns built, launched and improved without hiring a PPC specialist, Atlas is built for you
Why Switch
Why B2B SaaS teams look for an Optmyzr alternative
Optmyzr is a mature product, these are the four reasons it stops fitting when you are a SaaS team rather than a PPC agency
You do not have a PPC specialist on the team
Optmyzr is an expert cockpit, the alerts, rules and one-click audits expect someone who already knows PPC deeply. As a founder or lean marketer, that skill is the bottleneck, not the tooling
You need the campaigns built, not just optimised
Optmyzr does not create accounts from scratch. It assumes keywords, ad groups, RSAs, audiences and tracking are already in place. If your Google Ads account is empty, Optmyzr cannot help you fill it
The starter plan alone costs more than your monthly ad spend
Optmyzr Essentials starts at $209 a month on annual billing. That is fine for an agency managing $500K in spend. For a SaaS spending £1K to £10K a month on Google, that is the wrong economics
Nothing about it is shaped to SaaS
Rules, scripts, audits and reports are platform-generic. There is no SaaS-specific keyword intent model, no demo to trial funnel thinking, no SaaS benchmarks baked in. You have to bring all of that yourself
At a Glance
Optmyzr vs Atlas, side by side
| Optmyzr | Atlas | |
|---|---|---|
| Best for | PPC agencies, in-house PPC teams, freelancers managing $500K+ monthly spend | B2B SaaS founders and lean marketing teams |
| Core job | Optimises existing campaigns with rules, alerts, audits and AI recommendations | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | No, optimises what you built | Yes, full build and launch |
| Platforms | Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads | Google Ads, Facebook Ads |
| Operated by | An experienced PPC manager | You, with Atlas doing the heavy lifting |
| Starts at | $209/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
Atlas starts by building, not by auditing
The fundamental difference is the first hour of using each one. On day one, Optmyzr opens up to audits and recommendations about the accounts you already run. Atlas opens up to a blank slate, asks what your SaaS does and who it is for, and drafts the keywords, ad groups, RSAs, audiences, exclusions and conversion tracking so you can launch
That is because Atlas is not a governance layer, it is an AI ads manager. It is trained on real SaaS Google and Meta spend and on the patterns of SaaS buyer intent. It knows the difference between a demo keyword and a pricing keyword, between a free-trial offer for a PLG product and a book-a-call offer for a higher-ACV SaaS
Atlas also runs the week-on-week work. For Google, Atlas manages the account every week, budget pacing, search term cleanup, keyword expansion, negative lists, bid adjustments, all applied with your approval at the tier you set. For Meta, Atlas ships weekly creative, audience and fatigue tools you run in a few minutes alongside Atlas, rather than handing you a 40-page audit PDF
And every Atlas decision comes with an explanation, in plain English, so you learn as you go instead of trusting a black box. That is the safe part of "builds and runs your SaaS paid ads, safely"
On price, Atlas is £99 a month to build and run Google and Facebook together. Optmyzr Essentials is $209 a month to optimise what you already have. For most B2B SaaS teams, the honest read is that you would need both Optmyzr and a PPC hire to land where £99 of Atlas already sits
Honest Rail
Not every SaaS team should choose Atlas
Optmyzr is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Optmyzr if
- You already employ a dedicated PPC manager who knows what to do with alerts and audits
- You run many client or product accounts and need a reporting and governance layer
- You spend well over $75K a month on ads and need deep rule-based automation
Choose Atlas if
- You are a SaaS founder or lean marketer who needs the campaigns built, not just optimised
- You want SaaS-specific guidance on keywords, offers, tracking and funnel
- Your monthly spend is in the £1K to £50K range and PPC-pro tooling is overkill
- You would rather a £99/mo AI ads manager than a £209/mo audit tool plus a hire
Pricing
What each one costs, honestly
Optmyzr
$209/moto start
Essentials from $209/mo (annual), Pro $499/mo, Enterprise custom. 14-day free trial.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Optmyzr pricing for the latest
FAQ
Frequently Asked Questions
Is Atlas a direct replacement for Optmyzr?
For a SaaS founder or lean marketing team, yes. Atlas builds, launches and improves Google and Facebook Ads for you, with weekly optimisation applied with your approval. Optmyzr is a governance layer for PPC specialists already running accounts at scale. For an agency managing many client accounts, Optmyzr remains a reasonable choice, and we would say so.
Does Atlas support multi-account management like Optmyzr?
Atlas is built for one SaaS at a time. Each account gets a dedicated Atlas setup trained on your Brand DNA. If you run a portfolio of SaaS products or are an agency managing many client accounts, Optmyzr fits that shape better. Atlas fits a single SaaS that wants its Google and Meta ads built and run well.
Can I import my existing campaigns and rules from Optmyzr?
You do not import Optmyzr rules directly, but Atlas can work alongside an existing Google Ads account. Atlas reviews what is there, rebuilds what is weak, keeps what is working, and sets up weekly optimisation going forward. The bulk of the migration work is granting Atlas access and letting it audit.
How does Atlas compare on price if I spend £2,000 a month on ads?
At £2K a month of ad spend, Optmyzr Essentials at $209 a month is roughly 8 percent of your spend. Atlas is £99 a month, under 5 percent, and that fee includes the campaign build, the weekly optimisation and every Atlas tool. No overage fees tied to ad spend.
What about the platforms Optmyzr covers that Atlas does not?
Optmyzr manages Google, Microsoft, Amazon, Meta and LinkedIn. Atlas focuses on Google and Facebook, the two channels that do most of the work for B2B SaaS. If Microsoft Ads, Amazon Ads or LinkedIn Ads are a meaningful part of your plan, Optmyzr covers ground Atlas does not.
Skip the audit tool,
get Atlas building today
Start free, no card. Atlas drafts your first Google and Facebook campaigns inside an hour