Facebook Ad Creative Planner for SaaS
Generate scroll-stopping Facebook and Instagram ad creative concepts for your SaaS. AI-powered storyboards with production briefs. No signup required.
How It Works
Creative Concepts in Three Steps
Enter Your Details
Add your product description. That's all the AI needs to generate creative concepts.
AI Creates Concepts
Our AI generates concept briefs with storyboard descriptions and production instructions across image, video, and carousel formats.
Produce & Launch
Send briefs to your designer or produce yourself. Upgrade for 15 concepts, brand matching, and the Creative Bible framework.
Ad Formats
Three Formats That Drive Results
Facebook supports multiple ad formats, but three dominate SaaS advertising. Each serves a different purpose in your creative mix.
Static Image — 1080 x 1080px
The workhorse of Facebook Ads. Square images (1:1) take up maximum feed real estate and work across all placements. Best for product screenshots, benefit callouts, testimonial quotes, and bold visual statements. Fastest to produce and test.
Short Video — 1080 x 1080px, Under 15s
Short-form video drives higher engagement and lets you demonstrate your product in action. Keep videos under 15 seconds — the first 3 seconds must hook attention. Product demos, before/after sequences, and animated feature walkthroughs all perform well for SaaS.
Carousel — 3-5 Cards, 1080 x 1080px Each
Carousels let you tell a story across 3 to 5 swipeable cards. Use them for feature breakdowns, step-by-step guides, multi-benefit showcases, or progressive problem-solution narratives. Each card gets its own headline and link, making carousels ideal for complex SaaS products.
Compare
Free Tool vs Full Access
Free Tool
No signup required
- 3 creative concepts
- Storyboard descriptions
- Production instructions
- Image, video, and carousel formats
Full Access
Free tier availableInside the SaaS Ads Studio
- 15 creative concepts
- Brand colour matching for on-brand creative
- Creative Bible framework for consistent visual identity
- Diverse visual ad types (UGC, product demo, testimonial, etc.)
- Part of the complete Google + Facebook Ads builder
FAQ
Frequently Asked Questions
What is a creative brief?
A creative brief is a document that outlines everything needed to produce an ad — the concept, visual direction, copy overlay, format specs, and production instructions. For Facebook Ads, a good brief ensures your designer or video editor delivers scroll-stopping creative that matches your campaign goals, without endless back-and-forth revisions.
What Facebook ad sizes should I use?
For feed placements, use 1080x1080px (1:1 square) — it works across Facebook Feed, Instagram Feed, and Marketplace. For Stories and Reels, use 1080x1920px (9:16 vertical). Square is the safest default because it takes up the most feed real estate while working across the most placements. This tool generates concepts optimised for these standard sizes.
Do I need video ads?
Video ads often outperform static images for SaaS — they let you demonstrate the product, tell a story, and hold attention longer. But static images are easier to produce and still convert well. The best approach is to test both. Start with static images if you have limited resources, then add short videos (under 15 seconds) as you scale.
How many creatives should I test?
Start with 3 to 5 creative variations per ad set, mixing formats (image, video, carousel). This gives Meta enough variety to optimise delivery. Refresh creatives every 2 to 4 weeks as performance fatigues. The full version of this tool generates 15 concepts across multiple formats so you always have fresh creative ready.
What makes a scroll-stopping ad?
Scroll-stopping ads share common traits: bold visuals with high contrast, a clear focal point within the first 0.5 seconds, text overlays that communicate value without needing to read the caption, and an unexpected element (pattern interrupt) that breaks the user's scrolling rhythm. For SaaS, showing the product UI, using before/after comparisons, or leading with a provocative statistic all work well.
Is this creative planner really free?
Yes. You can generate 3 creative concepts with storyboard descriptions and production instructions completely free, no signup required, up to 3 times per day. For the full experience — 15 concepts, brand colour matching, the Creative Bible framework, and diverse visual ad types — sign up for the SaaS Ads Studio (free tier available).
Ready For The Full
Creative Toolkit?
Get 15 creative concepts, brand matching, the Creative Bible framework, and 7 more AI ads tools — all inside the SaaS Ads Studio.