Your SaaS Paid Ads AI
Profitable Ads
Built and Run for You
Meet Atlas, our paid ads AI trained on £10M of real SaaS spend. Answer a few questions and Atlas builds your full Google and Meta campaigns in hours. Then manages your Google account every week and arms you with weekly Meta tools, gated by safety rails you control.
Think of it as an agency team in a box.
Rob Walling
MicroConf
Stop Guessing
Tired of Wasting Budget and Time in Paid Ads?
Most SaaS teams burn cash on messy search accounts or throw spaghetti at Meta creative. Agencies take six weeks. ChatGPT does not know your numbers. Atlas builds a clean foundation in hours, optimises Google every week, and arms you with weekly Meta tools.
The Pains
-
Messy campaign structures that leak spend - Weak tracking + no idea what's actually working
- Guessing audiences + creative angles every week
- Raw AI answers that are confident, domain blind, and unsafe to apply
The Promise
-
Atlas builds your full Google and Meta campaigns in hours - Atlas runs weekly optimisations so ROI compounds, not drifts
- Every change passes safety rails. You set the approval tier
TRUSTED BY THE BEST IN SAAS
Two Stages, One System
Atlas Builds
Atlas Manages
You Steer
Launch
Atlas Builds Your Full Campaigns
Atlas creates your Google and Meta campaign structure end to end: keywords, ads, audiences, creatives, conversion tracking, negatives. You review, approve, launch. Live in a weekend.
Manage
Atlas Runs Weekly Optimisations
Atlas handles search term reviews, waste detection, and budget health on your Google account every week. You pick how much runs on auto. You learn by watching.
Google Launch
Atlas Builds Your First Google Ads Campaign
Answer a few questions about your business. Atlas creates your conversion tracking, picks your keywords, writes your ads, and builds the campaign directly in your Google Ads account via API. Paused and ready for your review. Every decision explained in plain language as you go.
Facebook Launch
Atlas Builds Your Facebook and Instagram Campaigns
Answer a few questions about your business. Atlas builds your prospecting and retargeting audiences, ad copy, creative concepts with storyboards, and a full campaign structure with budget allocated across TOF and MOF. You review, approve, launch. Every move explained so you learn Meta paid ads as Atlas works.
Manage
Atlas Runs Your Account
You Set the Boundaries
Connect your Google Ads account and Atlas takes over the weekly grunt work: search term reviews, budget checks, waste detection. Every change passes deterministic safety rails before it can touch your account. Pick your approval tier (manual, smart, or full auto), undo anything within 30 days, and always see the reason.
Trusted Expertise
Built by the SaaS Growth Team at Snowball Creations
The Snowball Creations team has managed millions in ad spend for B2B SaaS brands. Now the same systems are available in a self serve platform without the agency price tag.
Ad Spend Managed
SaaS Brands
Years Operating
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Atlas's Abilities (Google + Meta)
Atlas Uses Your Brand DNA, £10M of SaaS Ad-Spend Data, and AI to Build Every Part of Your Account
When you launch the Studio, Atlas instantly builds your Brand DNA, a distilled model of what makes your SaaS unique. It reads your site, messaging, audience, and positioning, then combines that with a £10M SaaS ad-spend dataset to power every downstream build.
Every ability below is a capability Atlas uses inside your account. Each one is also available as a free standalone tool you can run right now without signing up.
Brand DNA
Atlas Builds Your Brand DNA
Atlas instantly reads your website, product, audience, and positioning to create a complete Brand Profile that powers every build downstream.
Answer four questions about your sales model and Atlas produces a complete conversion tracking plan with primary and secondary goals, categories, and values, ready to create in Google Ads and Facebook. Also available free and standalone.
Atlas generates high-intent keyword lists tailored to your SaaS product, audience, and funnel stage. No guesswork, just structured keywords ready for Google Ads. Also available free and standalone.
Atlas creates responsive search ads with headlines and descriptions that match searcher intent. Built on proven SaaS ad-copy frameworks and optimised for Google Ads character limits. Also available free and standalone.
Atlas analyses your Google Ads search term data to find waste, spot winners, and recommend clear next steps. Turns raw data into actionable optimisation moves. Also available free and standalone.
Atlas generates structured cold audiences and a smart warm retargeting stack based on your actual traffic, engagement, and email list size. No random interest stacking. No bloated targeting. Just clean structure designed for scale. Also available free and standalone.
Atlas creates structured ad copy using proven frameworks like PAS, AIDA, and Before/After. Primary text, headline, description, and CTA, all within Meta's character limits and fully editable. Also available free and standalone.
Atlas generates structured creative briefs using a growing list of proven SaaS visual frameworks. Each concept includes a clear storyboard and production instructions so your designer (or you) knows exactly what to build. Also available free and standalone.
Atlas combines your saved Facebook audiences, copy, and creatives into a full funnel campaign plan with intelligent budget allocation. See exactly how many ad sets and ads to run, and what each ad will cost per day, before you launch. Also available free and standalone.
What Founders Say
Real Wins, Faster
“Atlas built our full Google Ads account in a weekend. Non-brand CPA dropped 43% in the first month.”
Jamie
SaaS Founder
“Atlas is an agency team at a fraction of the cost, and it actually knows SaaS numbers.”
Priya
Growth Lead
“Atlas handles our weekly search term reviews and budget checks. Our numbers climb instead of drift.”
Alex
Co-founder
Why Atlas
Why Atlas
Not ChatGPT or an Agency
Pointing raw AI at your Google Ads account is a bad idea. ChatGPT does not know what a good SaaS CPA looks like, cannot see your campaign structure, has no safety rails, and cannot actually write changes to your account. If a suggestion torches your traffic, there is no audit trail to undo it. Agencies take six weeks to launch and charge four figures a month. Atlas is built for this job specifically.
Trained on £10M of real SaaS ad spend across 100+ brands
Atlas already knows what a healthy non-brand CPA looks like, what keyword lengths convert, what geographies burn budget. ChatGPT never learns this. Agencies learn it on your dime.
Every recommendation passes a deterministic safety engine
Hard rules Atlas cannot bypass. Never block a converting search term. Caps on broad-match adds per day. Cascade-risk checks before anything live is touched.
Three approval tiers you control
Manual (Atlas recommends, you approve each change). Smart (low-risk auto-applies, medium and high hold for you). Full Auto (everything inside the hard rails). Switch any time.
Full audit trail and one-click undo within 30 days
Every decision logged with the reason, the supporting data, and the counter-case. Nothing Atlas does is a black box, and nothing is permanent.
Read-only until you opt in
Atlas cannot touch your account until you connect it and switch on the specific automations you want. Nothing happens by default.
Honest About AI
Fully Automated,
With a Human Where It Still Counts
We're realists about AI. Atlas runs your Google Ads day to day, and it is genuinely good at it. But we don't force AI to do the things it can't do well yet. It improves every month, and more moves across to full automation over time. Pushing it too far too soon leads to worse results, not better ones. So the small slice that still benefits from a human's eye gets one. That honesty is exactly why your numbers come out ahead.
Atlas, on its own
Keywords, bids, negative terms, ad copy tests, budgets within range. The day to day runs automatically.
Always yours
Landing pages and changes to your own business or offer live outside the ad account, so they stay with you. No software owns these.
You weigh in
The big calls, like launching a new campaign or moving budget up or down. Atlas recommends, you monitor and give feedback.
A quick yes
Atlas queues an optimisation. You approve, tweak, or reject it in a click.
Would rather not handle that yourself? On Atlas + Human and Atlas VIP, a professional ads manager from our team takes the human side off your plate.
Simple Pricing
Everything You Need to
Launch and Grow
Free
Try Atlas. No credit card.
- Full Conversion Tracking setup (Google + Facebook)
- Limited use of all other 8 Atlas tools
- Self-serve only (Atlas doesn't run live ads for you)
- Email support
Atlas
Fully automated Google Ads, run by your own AI ads manager.
- Atlas builds and runs your Google Ads automatically, keeping you in the loop on the big calls
- Full funnel setup: demand capture and demand generation
- Continuous optimisation across keywords, bids, negatives, ad copy and budgets
- Weekly improvements, applied with your approval
- Plus a full AI toolkit for Facebook Ads (audiences, copy, creative, campaign builder) that you run yourself
- Email + WhatsApp support
Atlas + Human
A professional ads manager reviews every Atlas decision for you.
- Everything in Atlas
- A professional ads manager from our team monitors your live stream of Atlas optimisations
- They approve, adjust, or correct each decision (new campaigns, budget moves, and the smaller approvals)
- They catch errors and spot opportunities to make Atlas more effective
- Hands-on oversight of every Atlas move (account building and live interventions are VIP)
- Priority Email + WhatsApp support
Atlas VIP
Everything in + Human, plus monthly calls and hands-on work in your account.
- Everything in Atlas + Human
- A monthly live strategy call
- A monthly hands-on intervention session in your account (we make the changes, not just review them)
- Advanced performance reporting
- Fastest Email + WhatsApp support
The "Success or It's Free" Double Guarantee
We don't just want your business; we want your success. That's why we offer a two-tier safety net:
- 1. 30-Day "No Questions" Guarantee: If the platform isn't for you, get a full refund within your first month.
- 2. 12-Month Profitability Guarantee: We are so confident in our framework that if you aren't profitable within a year, we will refund every penny of your software costs.
The Rules of Engagement:
- Launch: Deploy your campaigns via 'Google Launch' or 'Facebook Launch'.
- Execute: Pull at least 3 of your weekly AI-assigned levers.
- Track: Maintain verified conversion tracking (so we can celebrate your wins together).
If you do the work and the math doesn't add up, you don't pay. Period.
Discount Codes
To celebrate the launch of the SaaS Ads Studio, in 2025, we're offering a limited number of launch discount codes to get all the value for a fraction of the price:
- 70% off · Code: SNOWBALL70 [Run out]
- 60% off · Code: SNOWBALL60 [Run out]
- 50% off · Code: SNOWBALL50 [Run out]
- 40% off · Code: SNOWBALL40
- 30% off · Code: SNOWBALL30
- 20% off · Code: SNOWBALL20
Discounts in effect for a full year, more than enough time to get profitable!