Your SaaS Google Ads AI
Profitable Google Ads
Built and Run for You
Meet Atlas, your paid search team trained on £10M of real SaaS spend. Answer a few questions and Atlas builds your full Google Ads account in hours, keywords, RSAs and conversion tracking included. Then it runs weekly search term reviews and waste sweeps so your non-brand CPA drops week over week, gated by safety rails you control.
Think of it as an agency team in a box.
Rob Walling
MicroConf
Stop Guessing
Tired of Wasting Budget and Time on Google Ads?
Most SaaS teams bleed non-brand spend into broad match black holes and never action the search term report that would catch it. Agencies take six weeks and charge four figures. ChatGPT does not know your numbers. Atlas builds a clean Google foundation in hours, then runs the weekly waste sweep for you.
The Pains
-
Broad match bleeding budget on irrelevant search terms - Non-brand CPA climbing with no visible cause
- Search term reports you never have time to action
- Raw AI that cannot see your campaign structure or apply changes
The Promise
-
Atlas builds your full Google Ads account in hours, keywords and RSAs included - Atlas runs weekly search term reviews so waste is caught before it compounds
- Every change passes safety rails. You set the approval tier
TRUSTED BY THE BEST IN SAAS
Two Stages, One System
Atlas Builds
Atlas Manages
You Steer
Launch
Atlas Builds Your Full Campaigns
Atlas creates your full Google Ads structure end to end: keywords, RSAs, conversion tracking, negatives, geographies. You review, approve, launch. Live in a weekend.
Manage
Atlas Runs Weekly Optimisations
Atlas handles search term reviews, waste detection, and budget health on your Google account every week. You pick how much runs on auto. You learn by watching.
Google Launch
Atlas Builds Your First Google Ads Campaign
Answer a few questions about your business. Atlas creates your conversion tracking, picks your keywords, writes your ads, and builds the campaign directly in your Google Ads account via API. Paused and ready for your review. Every decision explained in plain language as you go.
Manage
Atlas Runs Your Account
You Set the Boundaries
Connect your Google Ads account and Atlas takes over the weekly grunt work: search term reviews, budget checks, waste detection. Every change passes deterministic safety rails before it can touch your account. Pick your approval tier (manual, smart, or full auto), undo anything within 30 days, and always see the reason.
Trusted Expertise
Built by the SaaS Growth Team at Snowball Creations
The Snowball Creations team has managed millions in ad spend for B2B SaaS brands. Now the same systems are available in a self serve platform without the agency price tag.
Ad Spend Managed
SaaS Brands
Years Operating
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Atlas's Abilities (Google Ads)
Atlas Uses Your Brand DNA, £10M of SaaS Ad-Spend Data, and AI to Build Every Part of Your Google Account
When you launch the Studio, Atlas instantly builds your Brand DNA, a distilled model of what makes your SaaS unique. It reads your site, product, and audience, then layers in £10M of real SaaS search spend data and trained keyword, RSA, and search term frameworks to power every build in your Google account.
Every ability below is a capability Atlas uses inside your account. Each one is also available as a free standalone tool you can run right now without signing up.
Brand DNA
Atlas Builds Your Brand DNA
Atlas instantly reads your website, product, audience, and positioning to create a complete Brand Profile that powers every build downstream.
Answer four questions about your sales model and Atlas produces a complete conversion tracking plan with primary and secondary goals, categories, and values, ready to create in Google Ads and Facebook. Also available free and standalone.
Atlas generates high-intent keyword lists tailored to your SaaS product, audience, and funnel stage. No guesswork, just structured keywords ready for Google Ads. Also available free and standalone.
Atlas creates responsive search ads with headlines and descriptions that match searcher intent. Built on proven SaaS ad-copy frameworks and optimised for Google Ads character limits. Also available free and standalone.
Atlas analyses your Google Ads search term data to find waste, spot winners, and recommend clear next steps. Turns raw data into actionable optimisation moves. Also available free and standalone.
Facebook and Instagram abilities (audiences, copy, creative, campaign structure) are in beta, rolling out to Atlas accounts soon. See what is coming
Facebook Ads · Beta
Atlas can also build your Facebook and Instagram campaigns, audiences, ad copy and storyboarded creative. It is in beta while we finish it, and it is included as you grow, so Google stays the focus today and Meta is ready when you are.
See how Atlas handles Facebook
What Founders Say
Real Wins, Faster
“Atlas built our full Google Ads account in a weekend. Non-brand CPA dropped 43% in the first month.”
Jamie
SaaS Founder
“Atlas is an agency team at a fraction of the cost, and it actually knows SaaS numbers.”
Priya
Growth Lead
“Atlas handles our weekly search term reviews and budget checks. Our numbers climb instead of drift.”
Alex
Co-founder
Why Atlas
Why Atlas
Not ChatGPT or an Agency
Pointing raw AI at your Google Ads account is a bad idea. ChatGPT does not know what a good SaaS CPA looks like, cannot see your campaign structure, has no safety rails, and cannot actually write changes to your account. If a suggestion torches your traffic, there is no audit trail to undo it. Agencies take six weeks to launch and charge four figures a month. Atlas is built for this job specifically.
Trained on £10M of real SaaS ad spend across 100+ brands
Atlas already knows what a healthy non-brand CPA looks like, what keyword lengths convert, what geographies burn budget. ChatGPT never learns this. Agencies learn it on your dime.
Every recommendation passes a deterministic safety engine
Hard rules Atlas cannot bypass. Never block a converting search term. Caps on broad-match adds per day. Cascade-risk checks before anything live is touched.
Three approval tiers you control
Manual (Atlas recommends, you approve each change). Smart (low-risk auto-applies, medium and high hold for you). Full Auto (everything inside the hard rails). Switch any time.
Full audit trail and one-click undo within 30 days
Every decision logged with the reason, the supporting data, and the counter-case. Nothing Atlas does is a black box, and nothing is permanent.
Read-only until you opt in
Atlas cannot touch your account until you connect it and switch on the specific automations you want. Nothing happens by default.
Simple Pricing
Everything You Need to
Launch and Grow
Free
Try Atlas. No credit card.
- Full Conversion Tracking setup (Google + Facebook)
- Limited use of all other 8 Atlas tools
- Self-serve only (Atlas doesn't run live ads for you)
- Email support
Atlas
Fully automated Google Ads, run by your own AI ads manager.
- Atlas builds and runs your Google Ads automatically, keeping you in the loop on the big calls
- Full funnel setup: demand capture and demand generation
- Continuous optimisation across keywords, bids, negatives, ad copy and budgets
- Weekly improvements, applied with your approval
- Plus a full AI toolkit for Facebook Ads (audiences, copy, creative, campaign builder) that you run yourself
- Email + WhatsApp support
Atlas + Human
A professional ads manager reviews every Atlas decision for you.
- Everything in Atlas
- A professional ads manager from our team monitors your live stream of Atlas optimisations
- They approve, adjust, or correct each decision (new campaigns, budget moves, and the smaller approvals)
- They catch errors and spot opportunities to make Atlas more effective
- Hands-on oversight of every Atlas move (account building and live interventions are VIP)
- Priority Email + WhatsApp support
Atlas VIP
Everything in + Human, plus monthly calls and hands-on work in your account.
- Everything in Atlas + Human
- A monthly live strategy call
- A monthly hands-on intervention session in your account (we make the changes, not just review them)
- Advanced performance reporting
- Fastest Email + WhatsApp support