The SaaS Ads Studio

Your SaaS Paid Ads AI

Profitable Ads
Built and Run for You

Meet Atlas, our paid ads AI trained on £10M of real SaaS spend. Answer a few questions and Atlas builds your full Google and Meta campaigns in hours. Then manages your Google account every week and arms you with weekly Meta tools, gated by safety rails you control.

Think of it as an agency team in a box.
Rob Walling

Rob Walling

MicroConf

Stop Guessing

Tired of Wasting Budget and Time in Paid Ads?

Most SaaS teams burn cash on messy search accounts or throw spaghetti at Meta creative. Agencies take six weeks. ChatGPT does not know your numbers. Atlas builds a clean foundation in hours, optimises Google every week, and arms you with weekly Meta tools.

The Pains

  • Messy campaign structures that leak spend
  • Weak tracking + no idea what's actually working
  • Guessing audiences + creative angles every week
  • Raw AI answers that are confident, domain blind, and unsafe to apply

The Promise

  • Atlas builds your full Google and Meta campaigns in hours
  • Atlas runs weekly optimisations so ROI compounds, not drifts
  • Every change passes safety rails. You set the approval tier

TRUSTED BY THE BEST IN SAAS

RightMessage TalentHQ MicroConf Growform Zendays Ramen Club Ludi Admanage.ai

Two Stages, One System

Atlas Builds
Atlas Manages
You Steer

Launch

Atlas Builds Your Full Campaigns

Atlas creates your Google and Meta campaign structure end to end: keywords, ads, audiences, creatives, conversion tracking, negatives. You review, approve, launch. Live in a weekend.

Manage

Atlas Runs Weekly Optimisations

Atlas handles search term reviews, waste detection, and budget health on your Google account every week. You pick how much runs on auto. You learn by watching.

Google Ads Launch Overview

Google Launch

Atlas Builds Your First Google Ads Campaign

Answer a few questions about your business. Atlas creates your conversion tracking, picks your keywords, writes your ads, and builds the campaign directly in your Google Ads account via API. Paused and ready for your review. Every decision explained in plain language as you go.

Facebook Ads Launch Overview

Facebook Launch

Atlas Builds Your Facebook and Instagram Campaigns

Answer a few questions about your business. Atlas builds your prospecting and retargeting audiences, ad copy, creative concepts with storyboards, and a full campaign structure with budget allocated across TOF and MOF. You review, approve, launch. Every move explained so you learn Meta paid ads as Atlas works.

Manage

Atlas Runs Your Account
You Set the Boundaries

Connect your Google Ads account and Atlas takes over the weekly grunt work: search term reviews, budget checks, waste detection. Every change passes deterministic safety rails before it can touch your account. Pick your approval tier (manual, smart, or full auto), undo anything within 30 days, and always see the reason.

Weekly Management Dashboard

Trusted Expertise

Built by the SaaS Growth Team at Snowball Creations

The Snowball Creations team has managed millions in ad spend for B2B SaaS brands. Now the same systems are available in a self serve platform without the agency price tag.

£20M+

Ad Spend Managed

100+

SaaS Brands

8+

Years Operating

Atlas's Abilities (Google + Meta)

Atlas Uses Your Brand DNA, £10M of SaaS Ad-Spend Data, and AI to Build Every Part of Your Account

When you launch the Studio, Atlas instantly builds your Brand DNA, a distilled model of what makes your SaaS unique. It reads your site, messaging, audience, and positioning, then combines that with a £10M SaaS ad-spend dataset to power every downstream build.

Every ability below is a capability Atlas uses inside your account. Each one is also available as a free standalone tool you can run right now without signing up.

Brand DNA

Atlas Builds Your Brand DNA

Atlas instantly reads your website, product, audience, and positioning to create a complete Brand Profile that powers every build downstream.

Conversion Tracking Atlas Maps Your Full Conversion Funnel

Answer four questions about your sales model and Atlas produces a complete conversion tracking plan with primary and secondary goals, categories, and values, ready to create in Google Ads and Facebook. Also available free and standalone.

Google Keywords Atlas Generates Data Driven Keywords

Atlas generates high-intent keyword lists tailored to your SaaS product, audience, and funnel stage. No guesswork, just structured keywords ready for Google Ads. Also available free and standalone.

Google RSA Writing Atlas Writes RSAs That Actually Convert

Atlas creates responsive search ads with headlines and descriptions that match searcher intent. Built on proven SaaS ad-copy frameworks and optimised for Google Ads character limits. Also available free and standalone.

Google Search Term Analysis Atlas Turns Search Data Into Decisions

Atlas analyses your Google Ads search term data to find waste, spot winners, and recommend clear next steps. Turns raw data into actionable optimisation moves. Also available free and standalone.

Facebook Audiences Atlas Builds Prospecting and Remarketing Audiences

Atlas generates structured cold audiences and a smart warm retargeting stack based on your actual traffic, engagement, and email list size. No random interest stacking. No bloated targeting. Just clean structure designed for scale. Also available free and standalone.

Facebook Copy Atlas Writes Agency Quality Facebook Ad Copy

Atlas creates structured ad copy using proven frameworks like PAS, AIDA, and Before/After. Primary text, headline, description, and CTA, all within Meta's character limits and fully editable. Also available free and standalone.

Facebook Creative Atlas Plans Scroll Stopping Creative Concepts

Atlas generates structured creative briefs using a growing list of proven SaaS visual frameworks. Each concept includes a clear storyboard and production instructions so your designer (or you) knows exactly what to build. Also available free and standalone.

Facebook Campaign Structure Atlas Assembles a Complete Facebook Campaign

Atlas combines your saved Facebook audiences, copy, and creatives into a full funnel campaign plan with intelligent budget allocation. See exactly how many ad sets and ads to run, and what each ad will cost per day, before you launch. Also available free and standalone.

SaaS founders and marketers

What Founders Say

Real Wins, Faster

“Atlas built our full Google Ads account in a weekend. Non-brand CPA dropped 43% in the first month.”

Jamie

SaaS Founder

“Atlas is an agency team at a fraction of the cost, and it actually knows SaaS numbers.”

Priya

Growth Lead

“Atlas handles our weekly search term reviews and budget checks. Our numbers climb instead of drift.”

Alex

Co-founder

Why Atlas

Why Atlas
Not ChatGPT or an Agency

Pointing raw AI at your Google Ads account is a bad idea. ChatGPT does not know what a good SaaS CPA looks like, cannot see your campaign structure, has no safety rails, and cannot actually write changes to your account. If a suggestion torches your traffic, there is no audit trail to undo it. Agencies take six weeks to launch and charge four figures a month. Atlas is built for this job specifically.

Trained on £10M of real SaaS ad spend across 100+ brands

Atlas already knows what a healthy non-brand CPA looks like, what keyword lengths convert, what geographies burn budget. ChatGPT never learns this. Agencies learn it on your dime.

Every recommendation passes a deterministic safety engine

Hard rules Atlas cannot bypass. Never block a converting search term. Caps on broad-match adds per day. Cascade-risk checks before anything live is touched.

Three approval tiers you control

Manual (Atlas recommends, you approve each change). Smart (low-risk auto-applies, medium and high hold for you). Full Auto (everything inside the hard rails). Switch any time.

Full audit trail and one-click undo within 30 days

Every decision logged with the reason, the supporting data, and the counter-case. Nothing Atlas does is a black box, and nothing is permanent.

Read-only until you opt in

Atlas cannot touch your account until you connect it and switch on the specific automations you want. Nothing happens by default.

Honest About AI

Fully Automated,
With a Human Where It Still Counts

We're realists about AI. Atlas runs your Google Ads day to day, and it is genuinely good at it. But we don't force AI to do the things it can't do well yet. It improves every month, and more moves across to full automation over time. Pushing it too far too soon leads to worse results, not better ones. So the small slice that still benefits from a human's eye gets one. That honesty is exactly why your numbers come out ahead.

About 75%

Atlas, on its own

Keywords, bids, negative terms, ad copy tests, budgets within range. The day to day runs automatically.

About 5%

Always yours

Landing pages and changes to your own business or offer live outside the ad account, so they stay with you. No software owns these.

About 10%

You weigh in

The big calls, like launching a new campaign or moving budget up or down. Atlas recommends, you monitor and give feedback.

About 10%

A quick yes

Atlas queues an optimisation. You approve, tweak, or reject it in a click.

Would rather not handle that yourself? On Atlas + Human and Atlas VIP, a professional ads manager from our team takes the human side off your plate.

Simple Pricing

Everything You Need to
Launch and Grow

Free

Try Atlas. No credit card.

£0 for ever
  • Full Conversion Tracking setup (Google + Facebook)
  • Limited use of all other 8 Atlas tools
  • Self-serve only (Atlas doesn't run live ads for you)
  • Email support

Atlas

Fully automated Google Ads, run by your own AI ads manager.

£149 per month
  • Atlas builds and runs your Google Ads automatically, keeping you in the loop on the big calls
  • Full funnel setup: demand capture and demand generation
  • Continuous optimisation across keywords, bids, negatives, ad copy and budgets
  • Weekly improvements, applied with your approval
  • Plus a full AI toolkit for Facebook Ads (audiences, copy, creative, campaign builder) that you run yourself
  • Email + WhatsApp support
Most Popular

Atlas + Human

A professional ads manager reviews every Atlas decision for you.

£299 per month
  • Everything in Atlas
  • A professional ads manager from our team monitors your live stream of Atlas optimisations
  • They approve, adjust, or correct each decision (new campaigns, budget moves, and the smaller approvals)
  • They catch errors and spot opportunities to make Atlas more effective
  • Hands-on oversight of every Atlas move (account building and live interventions are VIP)
  • Priority Email + WhatsApp support

Atlas VIP

Everything in + Human, plus monthly calls and hands-on work in your account.

£1299 per month
  • Everything in Atlas + Human
  • A monthly live strategy call
  • A monthly hands-on intervention session in your account (we make the changes, not just review them)
  • Advanced performance reporting
  • Fastest Email + WhatsApp support

The "Success or It's Free" Double Guarantee

We don't just want your business; we want your success. That's why we offer a two-tier safety net:

  1. 1. 30-Day "No Questions" Guarantee: If the platform isn't for you, get a full refund within your first month.
  2. 2. 12-Month Profitability Guarantee: We are so confident in our framework that if you aren't profitable within a year, we will refund every penny of your software costs.

The Rules of Engagement:

  • Launch: Deploy your campaigns via 'Google Launch' or 'Facebook Launch'.
  • Execute: Pull at least 3 of your weekly AI-assigned levers.
  • Track: Maintain verified conversion tracking (so we can celebrate your wins together).

If you do the work and the math doesn't add up, you don't pay. Period.

Discount Codes

To celebrate the launch of the SaaS Ads Studio, in 2025, we're offering a limited number of launch discount codes to get all the value for a fraction of the price:

  • 70% off · Code: SNOWBALL70 [Run out]
  • 60% off · Code: SNOWBALL60 [Run out]
  • 50% off · Code: SNOWBALL50 [Run out]
  • 40% off · Code: SNOWBALL40
  • 30% off · Code: SNOWBALL30
  • 20% off · Code: SNOWBALL20

Discounts in effect for a full year, more than enough time to get profitable!

Let Atlas Build Your First Campaign

In a weekend, safely, with every decision explained