Facebook Ads Campaign Builder for SaaS
Plan your Facebook Ads campaign structure with a proven 2-campaign setup for SaaS. Interactive checklist and budget allocation guide. No signup required.
Your Monthly Ad Budget
Enter your budget and we'll build a recommended structure. Then customise everything.
Budget Split
Prospecting
£1,050/mo
£35/day
Remarketing
£450/mo
£15/day
Campaign Name
Budget
£1,050/mo
£35/day · £5.83/ad/day
Ad Set
Audience
Ads (3 creatives)
Ad Set
Audience
Ads (3 creatives)
Campaign Name
Budget
£450/mo
£15/day · £7.50/ad/day
Ad Set
Audience
Ads (2 creatives)
Campaigns
2
Ad Sets
3
Total Ads
8
Daily Budget
£50
Build This Structure Inside the Studio
Fill every slot with AI-generated audiences, ad copy, and creative concepts. The Studio builds this exact structure and lets you assemble it all before launching in Ads Manager.
Get Full Access — Free to StartHow It Works
Campaign Planning in Three Steps
Review The Structure
See the recommended 2-campaign structure with budget allocation, audience targeting, and ad set setup.
Follow The Checklist
Work through the 12-step launch checklist to ensure every setting is configured correctly before you go live.
Build & Launch
Build your campaigns in Ads Manager. Upgrade for an interactive builder that combines your audiences, copy, and creatives.
Campaign Strategy
The 2-Campaign Structure
The most effective Facebook Ads structure for SaaS is deceptively simple: two campaigns, each with a clear role. This structure works because it separates cold traffic from warm traffic, making budget allocation and performance analysis straightforward.
Prospecting Campaign — 70% of Budget
Your prospecting campaign targets people who have never interacted with your brand. It contains 3-5 ad sets, each with a different audience (broad, interest-based, or Lookalike). The goal is to generate new website visitors and signups at a sustainable cost-per-acquisition. This is where most of your budget goes because it drives the top of your funnel.
Remarketing Campaign — 30% of Budget
Your remarketing campaign targets warm audiences — website visitors (7-30 days), video viewers, page engagers, and partial signups. These people already know your brand, so conversion rates are higher and cost-per-acquisition is lower. The remarketing campaign acts as a safety net, catching users who didn't convert on their first visit.
Why This Works
Separating prospecting from remarketing gives you clear performance data for each funnel stage. You can see exactly what it costs to acquire a new visitor (prospecting) versus converting a warm visitor (remarketing). This clarity makes scaling decisions easy: if remarketing CPA drops, increase prospecting budget to feed it more traffic.
Compare
Free Tool vs Full Access
Free Tool
No signup required
- Campaign structure template
- 12-step launch checklist
- Budget allocation guide
- Best practices reference
Full Access
Free tier availableInside the SaaS Ads Studio
- Interactive builder combining saved audiences, copy, and creatives
- Intelligent budget allocation based on your goals
- Step-by-step launch guide with screenshots
- Uses your saved Brand DNA for personalisation
- Part of the complete Google + Facebook Ads builder
FAQ
Frequently Asked Questions
How should I structure my Facebook Ads campaigns?
For SaaS, a 2-campaign structure works best: one prospecting campaign to reach new audiences (70% of budget) and one remarketing campaign to convert warm visitors (30% of budget). The prospecting campaign contains 3-5 ad sets with different audience targeting, while the remarketing campaign targets website visitors, engaged users, and partial signups. This structure keeps your funnel clean and budget allocation clear.
What budget should I start with?
Start with a budget that can sustain at least 50 conversions per month — this is the minimum Meta needs to optimise delivery effectively. For most SaaS products, that means £1,500-£3,000/month to start. Allocate 70% to prospecting and 30% to remarketing. If your budget is under £1,500, focus on a single prospecting campaign first and add remarketing once you have traffic.
Should I use Advantage+ campaigns?
Advantage+ campaigns (Meta's automated campaign type) can work well for e-commerce but are less reliable for B2B SaaS. They remove most targeting controls and rely heavily on conversion data, which SaaS businesses typically have less of. Start with manual campaigns where you control audiences, budgets, and placements. Test Advantage+ later once you have 100+ conversions and want to scale.
How many ads per ad set?
Run 3 to 5 ads per ad set. This gives Meta enough creative variety to optimise delivery while keeping each ad's share of budget meaningful. Mix creative formats (static, video, carousel) and copy angles (pain point, benefit, social proof) across the ads. Replace underperformers every 2-4 weeks to combat creative fatigue.
When should I scale?
Scale once an ad set has been profitable for 7+ consecutive days and has accumulated 50+ conversions. Increase budget by 20% every 3-5 days — larger increases can reset Meta's learning phase and tank performance. For horizontal scaling, duplicate winning ad sets with new audiences. For vertical scaling, gradually increase budgets on proven ad sets.
Is this campaign builder really free?
Yes. The campaign structure template, 12-step launch checklist, budget allocation guide, and best practices are completely free, no signup required. For the full experience — an interactive builder that combines your saved audiences, copy, and creatives with intelligent budget allocation and a step-by-step launch guide — sign up for the SaaS Ads Studio (free tier available).
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