A SaaS-first alternative
to Hey Digital
Hey Digital is a strong B2B SaaS-only paid ads agency for teams already spending $10K+ a month on ads. If you are a SaaS founder or lean marketing team and you want continuous AI optimisation between weekly reviews without a five-figure all-in cost, Atlas is built for you
Why Switch
Why some B2B SaaS teams look for a Hey Digital alternative
Hey Digital is well-regarded with B2B SaaS clients like PostHog, Hotjar and Toggl. These are the four reasons it stops fitting when you are a smaller or earlier-stage SaaS rather than an established Series A scale-up
All-in cost lands at $15K+ a month
Hey Digital starts around $5K a month in retainer plus the ad spend they recommend you bring, $10K to $100K a month. For a SaaS still finding product-market fit or running on a small marketing budget, the combined number is the wrong shape
Senior strategist cadence beats you to the next meeting
Hey Digital uses senior strategists as the day-to-day point of contact, which is genuinely good. The trade-off is that your account moves at meeting cadence, not at the cadence of the work, with weekly reports and mid-month strategy decks rather than continuous optimisation between calls
Paid and creative only, no broader marketing program
Hey Digital ships paid ads, video, performance creative and landing pages, all in-house. If you also need SEO, content marketing or RevOps wired in, you are stitching together two or three vendors
Quality depends on which strategist you get
Like every human-team agency, the quality of your engagement is shaped by the specific strategist running it. Some Clutch reviews flag that proactivity varies between accounts and that strategist rotation resets context, the cost of the human-team model
At a Glance
Hey Digital vs Atlas, side by side
| Hey Digital | Atlas | |
|---|---|---|
| Best for | Series A to scale-up B2B SaaS with $10K to $100K monthly ad spend, lean marketing teams of 1 to 10 people, and budget for a senior-led agency engagement | B2B SaaS founders and lean marketing teams |
| Core job | Run multi-channel paid ads (Google, LinkedIn, Meta, YouTube, Reddit) for B2B SaaS, with in-house performance creative and landing pages bundled in | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | Yes | Yes, full build and launch |
| Platforms | Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Reddit Ads, Microsoft Ads | Google Ads, Facebook Ads |
| Operated by | 45+ remote team across Europe and North America, HQ Tallinn Estonia, founded 2018 by Dylan Hey | You, with Atlas doing the heavy lifting |
| Starts at | $5,000/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
Atlas runs continuously, not at meeting cadence
The first difference is what fills the seat. Hey Digital puts a senior strategist on every account, supported by an in-house creative team. Atlas is an AI ads manager trained on £10M of real SaaS spend, with you in the seat as the human who steers it. Hey Digital is right when you want the senior-strategist relationship and the in-house creative bundle. Atlas is right when you want competent paid execution without the five-figure all-in cost
The second difference is cadence. A human team, however senior, runs at the cadence of meetings, weekly reports, mid-month strategy decks. Atlas runs the weekly grunt work itself, every week, applied at the approval tier you choose on Google. Between reviews, the AI keeps optimising. Nothing is paused waiting for next Tuesday. That is the structural reason you can run an account through Atlas at £99 a month that would otherwise need a $5K retainer
The third difference is who controls the speed. With a strategist, the speed at which experiments ship is the speed of a busy person with other clients. With Atlas, you can ship a new ad group, push a budget shift, or test a fresh creative concept the same afternoon. Atlas does the prep work and surfaces the calls in plain English, you decide
The fourth difference is the asymmetry between Google and Meta. On Google, Atlas manages your account every week, search-term cleanup, broad match sweeps, budget pacing, negatives, bid adjustments, all proposed and applied at the approval tier you choose. Every change clears deterministic safety rails first and is reversible for 30 days. On Meta, Atlas builds the campaigns and ships weekly tools you run in a few minutes alongside it, like fatigue checks and audience refresh prompts, applied with your approval. We did not feel comfortable claiming a tool can run a SaaS Meta account on autopilot, especially given the pace of platform change. So Atlas keeps you in the loop on Meta
The fifth difference is pricing predictability. Atlas is £99 a month for the Atlas tier and £249 a month with Atlas plus Specialists, regardless of your Google or Meta spend, with no minimum ad budget. Hey Digital is around $5K a month plus a recommended $10K to $100K of monthly ad spend, so the all-in number lands far above Atlas. With Atlas, the price stays the same as your spend grows, and you keep ownership of strategy rather than handing it to an outside agency
Honest Rail
Not every SaaS team should choose Atlas
Hey Digital is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Hey Digital if
- You already spend $10K+/mo on ads and want a senior-led agency that lives and breathes B2B SaaS
- You need video, performance creative and landing pages produced alongside the media buying, not stitched together from three vendors
- You want a human strategist defending your spend to the board with attribution-backed reporting
Choose Atlas if
- You are bootstrapped or seed stage spending under £5K/mo on ads and a £99 to £899/mo AI ads manager fits your budget
- You want weekly Google Ads management applied with your approval, plus weekly Meta tools you run yourself, without a five-figure retainer
- You like the idea of building and running your own ads with AI doing the heavy lifting while you stay in the driving seat
- You want optimisation that runs continuously between weekly reviews, not paused until the strategist next mid-month deck
Pricing
What each one costs, honestly
Hey Digital
$5,000/moto start
Around $5K+/mo retainer floor on Clutch, month-to-month, no long-term contracts. Best fit for SaaS already spending $10K to $100K/mo on ads, so all-in cost typically lands at $15K+/mo.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Hey Digital pricing for the latest
FAQ
Frequently Asked Questions
Is Atlas a direct replacement for Hey Digital?
For a B2B SaaS founder or small marketing team that mainly needs Google and Meta paid ads built and run well, yes. Atlas drafts the campaigns inside an hour, runs weekly Google management with your approval, and ships weekly Meta tools you run alongside it, all from £99 a month. Hey Digital is the better fit if you already spend $10K+ a month on ads, want senior strategists in the seat, and want in-house creative and landing pages produced as part of the engagement. The two are aimed at different stages of SaaS, not the same buyer.
What about the in-house creative and landing pages Hey Digital produces?
Atlas handles ad creative differently. For Google, Atlas drafts every RSA, headline, description and extension. For Meta, Atlas drafts the audiences, copy, and storyboarded creative concepts your designer or freelancer can produce from. The Atlas Ad Copy Generator and Audience Builder tools also produce static and short-form video concepts on demand. For landing pages, Atlas does not build them today, you keep using your existing site or a tool like Webflow or Unbounce. If full landing-page production by a creative team is core to your engagement, Hey Digital does that and Atlas does not.
Does Atlas cover LinkedIn, YouTube and Reddit the way Hey Digital does?
Atlas focuses on Google Ads and Facebook plus Instagram, the two channels that do the most work for most B2B SaaS in the £1K to £50K monthly spend range. Hey Digital runs LinkedIn, YouTube and Reddit alongside Google and Meta, which is the right shape for higher-spend SaaS that already see those channels working. If LinkedIn is core to your motion today, Hey Digital covers ground Atlas does not. If Google plus Meta is enough for your stage, Atlas covers that without the multi-channel agency overhead.
How does the weekly cadence work compared to a senior strategist?
Hey Digital reports weekly and runs mid-month strategy decks, with your strategist defending the spend on calls. Atlas runs the weekly grunt work itself, on Google with the approval tier you choose (manual, smart or full auto) and on Meta as tools you press the button on. The trade-off is direction. With a strategist, you get a human view and conversation. With Atlas, you get continuous optimisation between weekly reviews and a plain-English explanation for every change, but no one to defend the spend to your board on a call.
What about the human strategist relationship, do I lose that with Atlas?
On the Atlas tier (£99 a month), it is you and the AI. On Atlas plus Specialists (£249 a month), a senior PPC specialist reviews your account weekly alongside Atlas, surfacing things the AI might miss and adjusting strategy. On Atlas plus Human (£899 a month), you get hands-on senior intervention beyond review. So the human strategist relationship is available, just at SaaS pricing rather than agency pricing. Hey Digital is the better fit if a dedicated full-time agency strategist relationship is the thing you most want.
Skip the senior-strategist retainer,
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