Google Ads Keyword Generator for SaaS
Generate high-intent Google Ads keywords for your SaaS in seconds. Powered by real ad-spend data and agency expertise. No signup required.
How It Works
Keywords in Three Steps
Enter Your Details
Add your website URL and a brief product description. That's all the AI needs.
AI Generates Keywords
Our AI applies 8 proven keyword angles backed by £2m in SaaS ad-spend research to generate high-intent keywords.
Copy & Launch
Copy your keywords and add them to Google Ads. Upgrade for auto ad-group structuring and 100+ more keywords.
Research-Backed
Why These Keywords Outperform
This isn't guesswork. Our keyword strategy is built on an analysis of 12,589 real-world keywords across £2m in SaaS ad spend and 15,000+ conversions. The data is clear: keyword length directly impacts cost-per-acquisition.
| Keyword Length | Avg. CPA | Status |
|---|---|---|
| 1 word | £135 | Excluded |
| 2 words | £132 | 25-30% of output |
| 3 words | £124 | 40-50% of output |
| 4 words | £130 | 25-30% of output |
| 5+ words | £136 | Excluded |
Based on analysis of 12,589 keywords, £2m in ad spend, and 15,000+ conversions across 100+ SaaS brands.
Compare
Free Tool vs Full Access
Free Tool
No signup required
- 15-20 high-intent keywords
- Research-backed 2-4 word keywords
- Copy and paste to Google Ads
- 3 generations per day
Full Access
Free tier availableInside the SaaS Ads Studio
- 60-150 keywords across 4 collections
- Uses your full Brand DNA for personalisation
- Match type selection (broad, phrase, exact)
- Auto ad-group structuring by intent
- Save progress and generate 30 more any time
- Part of the complete Google + Facebook Ads builder
FAQ
Frequently Asked Questions
What is a Google Ads keyword generator?
A Google Ads keyword generator is a tool that creates relevant search keywords for your paid advertising campaigns. Instead of manually brainstorming keywords, the generator analyses your product and business to produce high-intent keywords that potential customers actually search for when they're ready to buy.
How does this keyword generator work for SaaS businesses?
This tool is purpose-built for B2B SaaS companies. Enter your website URL and a brief product description, and our AI generates keywords across 8 proven angles: core problems, benefit synonyms, buying actions, evaluation terms, use cases, problem-solution phrases, pricing queries, and competitor comparisons. Every keyword targets users with purchase or evaluation intent.
Why do 2 to 4 word keywords perform best in Google Ads?
Our analysis of 12,589 real-world keywords across £2m in SaaS ad spend shows that 3-word keywords deliver the best cost-per-acquisition at £124, followed by 2-word keywords at £132 and 4-word keywords at £130. Single-word keywords are too broad and expensive (£135 CPA), while 5+ word keywords have minimal search volume and higher costs (£136 CPA). This tool generates exclusively 2 to 4 word keywords to maximise your return.
What are match types in Google Ads?
Match types control how closely a user's search query must match your keyword to trigger your ad. Broad match casts the widest net, phrase match (in quotes) requires the meaning of your keyword to be included, and exact match (in brackets) triggers only for searches with the same meaning. The full version of this tool lets you assign match types to each keyword before grouping them into ad groups.
How should I structure keywords into ad groups?
Keywords should be grouped by user search intent, not by keyword similarity. Each ad group should contain 1 to 4 keywords where every searcher wants the same thing and would be served by the same landing page. The full version of this tool automatically groups your keywords into intent-based ad groups, ready to import into Google Ads.
Is this keyword generator really free?
Yes. You can generate 15 to 20 high-intent keywords completely free, no signup required, up to 3 times per day. For the full experience — 60 to 150 keywords, match type selection, automatic ad group structuring, and saved progress — sign up for the SaaS Ads Studio (free tier available).
Ready For The Full
Keyword Toolkit?
Get 100+ keywords, auto ad-group structuring, match types, and 7 more AI ads tools — all inside the SaaS Ads Studio.