A SaaS-first alternative
to Powered by Search
Powered by Search is a strong B2B SaaS demand gen agency for Series B and later teams with $25K+ ACV and a marketing leader in seat. If you are pre-Series A or bootstrapped and want just paid acquisition without a 12-month commitment, Atlas is built for you
Why Switch
Why some B2B SaaS teams look for a Powered by Search alternative
Powered by Search has run integrated demand programs for 150+ B2B SaaS clients including Fortra, Varonis and Elastic. These are the four reasons the model stops fitting when you are earlier-stage or just need paid done well
The retainer floor plus 12-month commitment rules out early SaaS
Powered by Search starts around $9K to $10K a month and engagements typically run 6 to 12 months. For a pre-Series A or bootstrapped SaaS, that is more commitment than the runway often allows, before any media spend goes live
Built for $25K+ ACV enterprise demand gen
The Predictable Growth methodology is tuned for enterprise SaaS with 6 to 18 month sales cycles, multi-stakeholder buying, and an inside marketing leader to coordinate paid, SEO, content and RevOps. If you are PLG, self-serve or SMB SaaS, you would be paying for orchestration you do not need
Multi-service bundle is the model, not just paid
Powered by Search's programs typically include paid, SEO, content publishing, digital PR and HubSpot RevOps. You usually buy them together rather than just paid acquisition. If your real bottleneck is just Google and Meta this quarter, the bundle is the wrong shape
60 to 90 day ramp before the program is fully running
A multi-service B2B SaaS program needs strategy, audits, ICP definition, content production and RevOps wiring before the demand engine is fully on. That is right for an enterprise engagement, slow when a founder needs paid experiments live in market this week
At a Glance
Powered by Search vs Atlas, side by side
| Powered by Search | Atlas | |
|---|---|---|
| Best for | Series B through pre-IPO B2B SaaS with $25K+ ACV, 6 to 18 month sales cycles, and a marketing leader in seat ready to coordinate paid, SEO, content and RevOps as one program | B2B SaaS founders and lean marketing teams |
| Core job | Run an integrated demand gen program (paid + SEO + content + HubSpot RevOps) that builds predictable pipeline, with senior strategy and execution handled by one team | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | Yes | Yes, full build and launch |
| Platforms | Google Ads, LinkedIn Ads, Meta Ads | Google Ads, Facebook Ads |
| Operated by | 30 to 50 person Toronto-based team founded 2009 by Dev Basu, one of the most public voices in B2B SaaS demand gen | You, with Atlas doing the heavy lifting |
| Starts at | $9,000/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
Atlas is just paid, monthly, and shaped for earlier-stage SaaS
The first difference is scope. Powered by Search runs an integrated demand gen program, paid plus SEO plus content plus HubSpot RevOps, designed to be your whole growth function. Atlas focuses on paid acquisition only, Google Ads and Facebook, and assumes you handle SEO, content and RevOps elsewhere or not yet at all. If your bottleneck is the whole demand engine, Powered by Search is doing a job Atlas does not try to do. If your bottleneck is just paid done well, Atlas is the focused fit
The second difference is who is in the seat. Powered by Search expects an internal marketing leader to coordinate paid, content, SEO and RevOps with a senior agency team. Atlas assumes the opposite, a founder or lean marketer with no marketing leader yet, who needs the paid layer to mostly run itself with you steering. The product shape is built for that buyer, including a Free tier to try, £99 a month to start, and a plain-English explanation for every weekly change so you learn the SaaS PPC playbook by watching
The third difference is commitment. Powered by Search engagements typically run 6 to 12 months, with 60 to 90 days of ramp before the full program is on. Atlas is monthly billing, cancel any time. From sign-up to live ads is days, including review time. The trade-off is real, you get less strategic depth up front than a 90-day enterprise discovery, in exchange for shipping experiments this week and keeping the option to walk away
The fourth difference is the asymmetry between Google and Meta. On Google, Atlas manages your account every week, search-term cleanup, broad match sweeps, budget pacing, negatives, bid adjustments, all proposed and applied at the approval tier you choose, manual, smart or full auto. Every change clears deterministic safety rails first and is reversible for 30 days. On Meta, Atlas builds the campaigns and ships weekly tools you run in a few minutes alongside it, like fatigue checks and audience refresh prompts, applied with your approval. We did not feel comfortable claiming a tool can run a SaaS Meta account on autopilot, especially given the pace of platform change. So Atlas keeps you in the loop on Meta
The fifth difference is pricing predictability. Atlas is £99 a month for the Atlas tier, £249 a month with Atlas plus Specialists, £899 a month for Atlas plus Human, regardless of your Google or Meta spend. Powered by Search starts around $9K to $10K a month and scales to $25K to $50K+ on full programs, with 6 to 12 month commitments. With Atlas, the price stays the same as your spend grows, the contract stays monthly, and you keep ownership of strategy
Honest Rail
Not every SaaS team should choose Atlas
Powered by Search is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Powered by Search if
- You are Series B or later with a marketing leader in seat, an enterprise sales motion, and budget to fund a $10K to $30K/mo integrated program for 12 months
- You need senior strategy across paid, SEO, content and RevOps stitched together by one team rather than four point vendors and an in-house generalist
- Your pipeline problem is high-ACV enterprise demand creation plus capture, not just turning on Google Ads or fixing a Meta account
Choose Atlas if
- You are pre-Series A or bootstrapped, spending under £10K/mo on ads, and a $9K+ retainer plus 12-month commitment is simply not viable
- You want Google Ads built and managed weekly plus weekly Meta tools you run in minutes, applied with your approval, for £99 to £899/mo rather than a multi-service agency retainer
- You are a founder or solo marketer who wants to stay close to the account, ship experiments this week, and keep ownership of strategy rather than hand the program to an outside team
- Your job to be done is paid acquisition with sane Google and Meta execution, not a full demand gen program covering SEO, content, RevOps and ABM in one bundle
Pricing
What each one costs, honestly
Powered by Search
$9,000/moto start
Multi-service retainers typically start around $9K to $10K/mo and scale to $25K to $50K+/mo on full programs, with 6 to 12 month engagements. Public anchor is a 90-day "30% more sales-ready opportunities" guarantee.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Powered by Search pricing for the latest
FAQ
Frequently Asked Questions
Is Atlas a direct replacement for Powered by Search?
For a B2B SaaS founder or lean marketing team that mainly needs Google and Meta paid ads built and run well, yes. Atlas drafts the campaigns, runs weekly Google management with your approval, and ships weekly Meta tools you run alongside it, all from £99 a month with monthly billing. Powered by Search is the better fit if you are Series B or later, you have a marketing leader in seat, and you want paid plus SEO plus content plus RevOps coordinated as one demand gen program with a 90-day "30% more SROs" guarantee. Different tools for different stages of SaaS.
What about the SEO and content work Powered by Search does?
Atlas does not do SEO, content publishing, digital PR or HubSpot RevOps. Atlas is just paid acquisition, Google and Meta. If those broader demand gen pillars are the gap you need filling, Powered by Search covers ground Atlas does not. If your team already runs SEO and content in-house or with another agency and you only need someone to handle the paid side, Atlas is the focused fit
Does Atlas have a methodology like Predictable Growth?
Atlas is built on the patterns of £10M of real SaaS Google and Meta spend, including SaaS-specific keyword intent, demo and trial funnel structure, and the differences between Google search intent and Meta demand creation. It is not a written framework you can audit publicly the way Predictable Growth is, it is the AI executing those patterns inside your account. If having a recognisable framework you can show your board matters, Powered by Search has the public methodology and Dev Basu thought leadership to anchor that. Atlas leans on outcomes, not a public framework.
What about LinkedIn Ads, which Powered by Search is strong on?
Atlas focuses on Google Ads and Facebook plus Instagram, the two channels that do most of the work for SaaS in the £1K to £50K monthly spend range. LinkedIn Ads is genuinely the right channel for high-ACV enterprise SaaS, and that is a place Powered by Search earns the spend. If LinkedIn is core to your motion today and ACV justifies the CPL, Powered by Search covers ground Atlas does not. If your sale is happening on Google search intent and Meta demand warming, Atlas covers what you need.
How does the ramp time compare?
Powered by Search programs typically take 60 to 90 days of strategy, audits, content production and RevOps setup before the program is fully running. Atlas drafts your full Google and Meta campaign structure inside an hour, paused, in your own ad accounts. You can review, adjust and unpause the same weekend. From sign-up to live ads is days, not months. Trade-off, you get less strategic depth up front than a 90-day enterprise discovery, in exchange for shipping experiments this week.
Skip the 12-month commitment,
get Atlas building today
Start free, no card. Atlas drafts your first Google and Facebook campaigns inside an hour