A SaaS-first alternative
to Madgicx
Madgicx is a strong AI Meta-ads platform for DTC ecommerce and Shopify brands. If you are a B2B SaaS founder or lean marketing team and you want Google built and run for you, plus weekly Meta tools you run alongside Atlas, this is built for you
Why Switch
Why B2B SaaS teams look for a Madgicx alternative
Madgicx is mature, these are the four reasons it stops fitting when you are a B2B SaaS team rather than a DTC ecommerce brand
You are B2B SaaS, not DTC ecommerce
Madgicx is built for Shopify stores and DTC brands. The audience tooling, creative templates and AI Marketer prompts all assume a catalogue, ROAS pressure and a Meta-led funnel. SaaS funnels are demo, trial and book-a-call shaped. The match is genuine for ecommerce, weaker for a B2B SaaS team
You also need Google, not just Meta
Madgicx is Meta only, Facebook and Instagram. For most B2B SaaS, Google search captures the highest intent. If you have to pair Madgicx with a separate Google tool, you are paying twice and stitching two dashboards together for a simple ads function
You do not have a daily Meta operator on the team
Madgicx is most useful with a media buyer in the seat acting on AI recommendations every day. As a SaaS founder or lean marketer, that pace is the bottleneck, not the tool. You want something that handles Google for you and gives you weekly Meta tools you run in minutes, not a daily Meta workstation
Pricing climbs steeply with your Meta spend
The Pro Complete tier starts at $99/mo for Meta spend up to $10K, but it is $249/mo at $50K of spend and $449/mo at $200K. Add Tracking Pro at $49/mo and extra ad accounts at $9/mo each. By the time your Meta budget grows, you are stacking add-ons on top of a tool you still operate yourself
At a Glance
Madgicx vs Atlas, side by side
| Madgicx | Atlas | |
|---|---|---|
| Best for | DTC ecommerce, Shopify brands and Meta-focused agencies with a media buyer running campaigns daily | B2B SaaS founders and lean marketing teams |
| Core job | AI-driven Meta campaign management, creative generation and analytics, all inside one tool | Builds, launches and improves Google + Meta campaigns for SaaS |
| Builds campaigns | Yes | Yes, full build and launch |
| Platforms | Meta Ads | Google Ads, Facebook Ads |
| Operated by | A media buyer using Madgicx AI Marketer, Cortex and creative tools day to day | You, with Atlas doing the heavy lifting |
| Starts at | $99/mo | £0 Free, £99/mo Atlas |
How Atlas is Different
Atlas is shaped for SaaS funnels, and pairs Google with Meta in one product
The first difference is the funnel shape Atlas is trained for. Madgicx assumes a catalogue, a Shopify product feed, a checkout flow and a ROAS conversation. Atlas assumes a SaaS funnel, demo signups, free trials, pricing-page visitors and book-a-call. Keywords, ad copy, audiences, conversion tracking and weekly playbooks are all shaped around that. If you sell B2B software, Atlas will recognise your funnel from minute one
The second difference is platform coverage in one product. Madgicx is Meta only. Atlas builds and runs Google Ads, then builds and supports Meta Ads, all in one workspace. For a B2B SaaS team where Google is the high-intent channel and Meta is the demand-warming channel, that single-product setup matters more than any individual feature
The third difference is the weekly cadence on each platform. On Google, Atlas manages your account every week, budget pacing, search-term cleanup, keyword expansion, negative lists, bid adjustments, all proposed and applied with your approval at the tier you choose. On Meta, Atlas takes a more careful approach. Atlas builds the campaigns, then ships weekly Meta tools you run in a few minutes alongside Atlas, like fatigue checks, audience refresh prompts and creative review, applied with your approval. That is the safe part of "builds and runs your SaaS paid ads, safely". We did not feel comfortable claiming a tool can run a SaaS Meta account on autopilot, especially given the pace of platform change
The fourth difference is who operates the day-to-day. Madgicx works best with a daily Meta media buyer using AI Marketer prompts to act on opportunities. Atlas is built for the opposite shape, a founder or lean marketer who does not want a daily ads workstation. Atlas does the prep work, surfaces the calls in plain English, and applies your decisions
The fifth difference is pricing predictability. Atlas is £99/mo for the Atlas tier, £249/mo for Atlas + Specialists, £899/mo for Atlas + Human, regardless of your Meta or Google spend. Madgicx Pro Complete climbs as your Meta ad spend grows, plus the Tracking Pro add-on at $49/mo and extra ad accounts at $9/mo each. With Atlas, the price stays the same as you scale
Honest Rail
Not every SaaS team should choose Atlas
Madgicx is a real product with real strengths. Here is how we would decide, on your behalf, if you asked
Choose Madgicx if
- You run DTC ecommerce or a Shopify store with Meta as your primary channel
- You have a media buyer in-house running Meta campaigns every day
- You want creative-analytics depth and a Meta-only AI tool with years of feature maturity
Choose Atlas if
- You are a B2B SaaS team, not DTC ecommerce, and need SaaS-shaped funnels and offers
- You want Google Ads as well as Meta, run from the same product
- You do not have a daily Meta operator and want weekly Meta tools you run in minutes alongside Atlas
- You want Atlas to manage your Google account every week with your approval, while you stay in the loop on Meta
Pricing
What each one costs, honestly
Madgicx
$99/moto start
Pro Complete tiered by Meta ad spend. From $99/mo up to $10K spend, $249/mo at $50K, $449/mo at $200K, scaling to $499/mo. 7-day free trial. Add-ons: Tracking Pro $49/mo, extra ad accounts $9/mo.
Pricing scales with connected ad spend and accounts
Atlas
£0 to £99/mo to start
Free tier to try Atlas with no card. £99 Atlas tier builds and runs Google + Facebook Ads. £249 adds weekly human review. £899 VIP for hands-on senior oversight
Flat tiers, no overage fees based on your ad spend
Pricing current at time of writing. See Atlas pricing and Madgicx pricing for the latest
FAQ
Frequently Asked Questions
Does Atlas auto-manage Meta the way Madgicx Cortex and AI Marketer do?
No, and that is a deliberate choice. On Google, Atlas manages your account every week, all changes applied with your approval at the tier you set. On Meta, Atlas builds your campaigns and then ships weekly tools you run in a few minutes alongside Atlas, like fatigue checks, audience refresh prompts and creative review, applied with your approval. We did not feel comfortable claiming a tool can run a SaaS Meta account autopilot, especially with the rate of platform change. So Atlas keeps you in the loop on Meta, with Atlas doing the prep and the analysis.
Is Atlas built for ecommerce or for B2B SaaS?
Atlas is built specifically for B2B SaaS. It is trained on real SaaS Google and Meta spend and on the patterns of SaaS buyer intent, demo signups, free trials, pricing-page visitors and book-a-call. Madgicx is built for DTC ecommerce, Shopify and content brands. If you sell B2B software, Atlas will feel native. If you sell a physical product or run a Shopify catalogue, Madgicx will feel native.
What does the weekly Meta workflow look like inside Atlas?
Atlas drafts your Meta campaign structure, ad copy, audiences and creative briefs at launch. Each week, Atlas runs a fatigue check, surfaces underperforming creative, suggests audience refreshes, and prepares the changes for you to approve in a few minutes. You stay in the loop because Meta moves quickly and SaaS Meta tactics shift with each iOS or platform change. Atlas does the prep, you confirm the call.
How does Atlas pricing compare to Madgicx as my Meta spend grows?
Atlas is a flat £99/mo for the Atlas tier, £249/mo for the next tier, regardless of your Meta or Google spend. Madgicx Pro Complete is tiered by ad spend, $99/mo at the bottom and rising to $249/mo around $50K of monthly Meta spend, then $449/mo at $200K. With Atlas the price stays predictable as you scale, and Atlas covers Google as well.
Does Atlas cover Google Ads as well, or is it Meta only?
Atlas covers both Google and Facebook Ads in one product. On Google, Atlas builds the account from scratch, then manages it every week with your approval. On Meta, Atlas builds the campaigns and runs the weekly tools alongside you. That is the practical difference from Madgicx, which is Meta only and would still leave you needing a separate Google solution.
Skip the daily Meta workstation,
get Atlas building today
Start free, no card. Atlas drafts your first Google and Facebook campaigns inside an hour