Conversion Tracking Planner for SaaS
Plan your Google Ads conversion tracking funnel in minutes. Answer 4 questions, get primary and secondary goals tailored to your SaaS. No signup required.
How It Works
Your Tracking Plan in Three Steps
Answer 4 Questions
Tell us about your sales model, free trial, sales cycle, and customer journey. That's all the AI needs.
AI Generates Your Funnel
Get a complete conversion tracking plan with primary and secondary goals, counting methods, and attribution windows.
Refine & Implement
Edit your goals, toggle primary vs secondary, then sign up to create them in Google Ads with one click.
Conversion Strategy
Primary vs Secondary Conversions
Google Ads treats primary and secondary conversions completely differently. Getting this distinction right is the single most important decision in your conversion tracking setup — it directly controls what Google's Smart Bidding algorithms optimise for.
Primary Conversions — Used for Bidding
Primary conversions drive your bidding optimisation. When you use Smart Bidding strategies like Target CPA or Maximise Conversions, Google actively finds more people who are likely to complete these actions. Include your most valuable events here: signup, trial start, and purchase. These are the actions that directly correlate with revenue.
Secondary Conversions — Diagnostic Only
Secondary conversions are observation-only — Google tracks them but does not use them for bidding. These are your diagnostic metrics: page views, form starts, pricing page visits, and other micro-conversions. They give you funnel visibility without polluting your bidding signal. If you accidentally set a page view as a primary conversion, Google will optimise for page views instead of signups.
Why This Matters for Smart Bidding
Smart Bidding algorithms use your primary conversions as training data. If you include low-value events like page views as primary conversions, Google learns to find people who view pages — not people who buy. Conversely, if you only track purchases (which happen rarely), Google won't have enough data to optimise effectively. The right setup gives Smart Bidding a strong signal without noise.
Compare
Free Tool vs Full Access
Free Tool
No signup required
- Plan your conversion funnel
- Edit goals and names
- Toggle primary vs secondary
- 3 generations per day
Full Access
Free tier availableInside the SaaS Ads Studio
- Create conversions in Google Ads via API
- Event snippets and implementation instructions
- Google + Facebook tracking setup
- Uses your saved Brand DNA for personalisation
- Unlimited generations
FAQ
Frequently Asked Questions
What is conversion tracking in Google Ads?
Conversion tracking measures the valuable actions users take after clicking your ad — signups, purchases, demo requests, and more. It's essential for measuring ROI and enabling Smart Bidding strategies like Target CPA and Maximise Conversions. Without conversion tracking, Google Ads is flying blind and you have no way to know which keywords, ads, or audiences actually drive revenue.
What's the difference between primary and secondary conversions?
Primary conversions are used for bidding optimisation — Google Ads actively finds more people like your converters. These should be your most valuable actions: signups, trial starts, purchases. Secondary conversions are observation-only — you track them for diagnostic insight but don't bid on them. Examples include page views, form starts, and pricing page visits. Getting this distinction wrong wastes budget because Google optimises for the wrong actions.
How many conversion goals should I set up?
Typically 3 to 6 for SaaS. At minimum you need a signup or lead event and a purchase or revenue event. Most SaaS businesses benefit from tracking the full funnel: page view, signup, trial start, activation, and purchase. This tool generates the right number of goals based on your specific business model, sales cycle, and customer journey.
What is ONE_PER_CLICK vs MANY_PER_CLICK counting?
ONE_PER_CLICK counts a maximum of one conversion per ad click — this is the standard for SaaS signups, trial starts, and purchases where each user converting once is what matters. MANY_PER_CLICK counts every conversion from a single ad click — this is rare and only used for recurring payments, credit purchases, or other actions where multiple conversions per user are valuable.
Do I need conversion tracking for Facebook Ads too?
Yes. Facebook (Meta) uses its own Pixel and Conversions API (CAPI) for tracking, which works differently from Google Ads conversion tags. The full version of this tool plans tracking for both Google and Facebook with platform-specific setup instructions, Pixel configuration, and CAPI guidance so you can track conversions consistently across both platforms.
Is this conversion planner really free?
Yes. Answer 4 questions about your business, get your complete conversion tracking funnel plan, edit your goals, and toggle primary vs secondary — all completely free, no signup required. To actually create these conversions in Google Ads via the API and get event snippets for implementation, sign up for the SaaS Ads Studio.
Ready to Implement Your
Tracking Plan?
Create your conversions in Google Ads with one click, get event snippets, and verify everything is tracking — all inside the SaaS Ads Studio.