Launch Google Ads for SaaS
In a Weekend, Not a Quarter
Atlas builds your full Google Ads account end to end inside your own Google Ads. Keywords, RSAs, conversion tracking, negatives, geos, all set up paused and ready for review. Trained on £10M of real SaaS spend, so keywords map to actual SaaS buyer intent and the structure scales when you grow the budget
Why It Is Hard
Why launching Google Ads for SaaS is hard to get right
Most SaaS founders try Google Ads twice before it sticks. Here is where the first attempt usually breaks
SaaS keywords are not e-commerce keywords
Demo, free trial, pricing, alternatives, integrations. Google Keyword Planner does not understand your funnel, so the obvious-looking keywords either bring junk traffic or compete with your brand on the wrong intent
Conversion tracking is the silent killer
Get tracking wrong and Google optimises towards the wrong action. Most SaaS accounts have at least one broken or duplicated conversion event the day they go live, and the algorithm spends weeks learning the wrong thing
Writing 6 RSAs from scratch eats a week
Each RSA wants 15 headlines and 4 descriptions, fitted to character limits, themed to the ad group. Across a real SaaS structure that is a content project, not a launch task
Negative keywords need real spend data
You cannot pre-empt every bad search term. Without a system to review them weekly, your budget quietly leaks against jobseekers, students, and the wrong industry for months
Google Launch
Atlas Builds Your First Google Ads Campaign
Answer a few questions about your business. Atlas creates your conversion tracking, picks your keywords, writes your ads, and builds the campaign directly in your Google Ads account via API. Paused and ready for your review. Every decision explained in plain language as you go.
What Atlas Builds
Inside your Google Ads account, end to end
Atlas does not hand you a deck. It builds the live structure inside your own Google Ads account, paused, with every choice explained
Keywords typed by SaaS buyer intent
Atlas separates demo keywords from pricing keywords from alternatives keywords, and matches the bid strategy and ad copy to each. Trained on £10M of real SaaS spend, so the seed list reflects how SaaS buyers actually search, not just what the keyword planner serves up
Responsive Search Ads written for your product
Atlas drafts the full set of headlines and descriptions per ad group, themed to the keyword cluster. Your Brand DNA, value props, and ICP are baked in so the copy sounds like you, not a template
Conversion tracking, end to end
Atlas sets up Google Ads conversions, Google Tag Manager triggers, and offline conversion uploads where they fit. Demo bookings, trial starts, paid signups, all tracked with proper de-duplication
Pre-launch negative keyword list
A SaaS-specific negative list goes in before you spend a pound. Job titles, education terms, free-only seekers, the usual SaaS waste. Then weekly search term reviews keep it tight from there
Geo, device, and audience targeting that fits your ICP
Atlas asks who you sell to and where, then sets geo rules, device modifiers, and observation audiences accordingly. No global blast at default settings
Campaign structure that scales, not a single bucket
Brand, non-brand, competitor, and audience campaigns split out, with ad groups themed by intent stage. The structure stays readable when you double the budget, not a 200-keyword tangle
How Launch Works
From sign-up to live, in three steps
Answer questions about your SaaS
Around 10 minutes. Atlas asks about your product, your ICP, your ACV, your funnel, and your target geos. No technical PPC knowledge needed
Atlas builds in your account via the Google Ads API
Within an hour, Atlas drafts the full structure inside your own Google Ads account, paused. You see exactly what was built and why every decision was made, in plain English
Review, adjust, unpause when ready
Tweak anything, ask Atlas to redo a section, or unpause and go live. From day one you understand the account because Atlas explained every choice as it built
Simple Pricing
Everything You Need to
Launch and Grow
Free
Try Atlas. No credit card.
- Full Conversion Tracking setup (Google + Facebook)
- Limited use of all other 8 Atlas tools
- Self-serve only (Atlas doesn't run live ads for you)
- Email support
Atlas
Your own AI ads manager, working 24/7.
- Atlas builds and manages your Google and Facebook Ads alongside you the human
- Full funnel setup: demand capture + demand generation
- Continuous optimisation across keywords, audiences, creatives and budgets, with you in the loop
- Weekly performance improvements, applied with your approval
- Full access to all tools (keyword gen, ad copy, audience builder, etc.)
- Email + WhatsApp support
Atlas + Human
Atlas + expert oversight for an extra edge.
- Everything in Atlas
- Weekly human review across Google + Facebook
- Strategic adjustments (budget split, funnel balance, scaling decisions)
- Corrections to Atlas output where needed
- Priority Email + WhatsApp support
Atlas VIP
Maximum performance across your full funnel.
- Everything in Atlas + Human
- Deeper human monitoring (multiple touchpoints per week)
- Monthly live strategy call
- Hands-on intervention when needed (not just oversight)
- Advanced performance reporting
- Fastest Email + WhatsApp support
FAQ
Frequently Asked Questions
How long does the build actually take?
The questionnaire takes around 10 minutes. Atlas typically drafts the full account structure inside the next hour. Most SaaS founders are reviewing a paused, ready-to-launch account on the same day they sign up. From sign-up to live ads is realistically a weekend, including the time you spend reviewing.
What if my Google Ads account is empty?
Empty accounts are the cleanest case. Atlas connects via the Google Ads API and builds the campaigns, ad groups, RSAs, conversion actions, and negative lists from scratch. You do not need to know how Google Ads is structured before starting.
What if I already run ads, will Atlas overwrite them?
No. Atlas builds new campaigns alongside what you already have, paused. You decide what to keep from your existing setup and what to retire. Atlas can also audit your existing campaigns and recommend what is worth migrating, but never touches live spend without your approval.
Do I keep control of the Google Ads account?
Yes. The account stays in your name, on your billing, with you as the owner. Atlas works through the API as a manager-level access. You can revoke access at any moment from inside Google Ads and Atlas can no longer touch the account.
Can I pause Atlas after launch?
Yes. You can pause Atlas, cancel your subscription, or take over manually whenever you want. Everything Atlas builds lives inside your Google Ads account and stays there if you leave. There is no lock-in and no proprietary layer to lose.
Does Atlas spend my budget without me approving it?
No. Launch happens with your finger on the unpause button. After launch, Atlas runs weekly optimisation on Google with the approval tier you choose, manual, smart, or full auto. Manual means every change waits for your sign-off. Every change is reversible for 30 days.
Let Atlas Build Your First Google Campaign
Keywords, RSAs, and conversion tracking ready in a weekend, every decision explained