# The SaaS Ads Studio

> Atlas builds and runs your SaaS paid ads, safely. Atlas is an AI ads manager for B2B SaaS that builds and runs Google and Meta (Facebook and Instagram) ad campaigns.

The SaaS Ads Studio (saasadsstudio.com) makes Atlas, an AI ads manager built specifically for B2B SaaS founders and lean marketing teams. Atlas builds full-funnel Google and Meta ad accounts, then keeps them improving. On Google Ads, Atlas auto-manages the account every week, applying changes at the approval tier you choose. On Meta, Atlas builds the campaigns and ships weekly tools (fatigue checks, audience and creative planners) that you run yourself in a few minutes; it does not auto-run your Meta account. Pricing is transparent: a free tier, then £149, £299 and £1299 per month.

## Core pages
- [Home](https://saasadsstudio.com/): What Atlas is and how it builds and runs your SaaS paid ads.
- [Google Ads for SaaS](https://saasadsstudio.com/google-ads-for-saas/): How Atlas builds, launches and auto-manages Google Ads for B2B SaaS.
- [Facebook Ads for SaaS](https://saasadsstudio.com/facebook-ads-for-saas/): How Atlas builds Meta campaigns and ships weekly Meta tools you run yourself.
- [Launch Google Ads for SaaS](https://saasadsstudio.com/launch-google-ads-for-saas/): Launch a full Google Ads account for your SaaS in a weekend.
- [Launch Facebook Ads for SaaS](https://saasadsstudio.com/launch-facebook-ads-for-saas/): Launch Meta (Facebook and Instagram) ads for your SaaS.
- [AI Ads Management for SaaS](https://saasadsstudio.com/ai-ads-management-for-saas/): Ongoing AI management for Google (auto-applied weekly) and Meta (weekly tools).
- [Atlas vs alternatives](https://saasadsstudio.com/alternatives/): Compare Atlas with PPC tools, AI ad platforms and SaaS ad agencies.
- [Blog](https://saasadsstudio.com/blog/): Guides on Google Ads, Meta Ads and paid acquisition for B2B SaaS.

## Free AI tools
- [Google Ads Keyword Generator](https://saasadsstudio.com/tools/google-ads-keyword-generator/): Generate Google Ads keyword ideas grouped into ad groups for your SaaS.
- [Google Ads RSA Writer](https://saasadsstudio.com/tools/google-ads-rsa-writer/): Write responsive search ad headlines and descriptions.
- [Google Ads Search Term Analyser](https://saasadsstudio.com/tools/google-ads-search-term-analyser/): Find wasted spend and negative keywords in your search terms.
- [Facebook Ad Copy Generator](https://saasadsstudio.com/tools/facebook-ad-copy-generator/): Generate Meta ad copy variations for your SaaS.
- [Facebook Audience Builder](https://saasadsstudio.com/tools/facebook-audience-builder/): Build Meta ad audience and targeting ideas for SaaS.
- [Facebook Campaign Builder](https://saasadsstudio.com/tools/facebook-campaign-builder/): Plan a Meta ads campaign structure for SaaS.
- [Facebook Creative Planner](https://saasadsstudio.com/tools/facebook-creative-planner/): Plan Meta ad creative concepts and angles for SaaS.
- [Conversion Tracking Planner](https://saasadsstudio.com/tools/conversion-tracking-planner/): Plan conversion tracking for Google and Meta Ads.

## Developer docs (Connect Atlas MCP server)
Atlas exposes an MCP server (Streamable HTTP, OAuth sign-in) at https://clgrwyawpxkagaqukmqf.supabase.co/functions/v1/mcp-server. Its 21 tools let an AI client read performance, run Atlas's Google Ads automations, approve or reject proposed changes, and build Google Ads campaigns (always created paused); for Meta they generate audiences, copy and creative briefs the user applies themselves. Requires an active or trialing subscription. There is no separate REST API yet; MCP is the API.
- [Developer docs hub](https://saasadsstudio.com/docs/): Start here.
- [Connect Atlas MCP Server](https://saasadsstudio.com/docs/mcp/) ([markdown](https://saasadsstudio.com/docs/mcp.md)): Connect Claude, ChatGPT or Cursor to your Google Ads account with Connect Atlas, the SaaS Ads Studio MCP server. Sign in with OAuth, no API keys, revoke any time.
- [MCP Tool Reference](https://saasadsstudio.com/docs/mcp/tools/) ([markdown](https://saasadsstudio.com/docs/mcp/tools.md)): Every tool on the SaaS Ads Studio MCP server: read performance, run Atlas automations, approve changes and build paused Google Ads campaigns from any MCP client.
- [Atlas Automations](https://saasadsstudio.com/docs/mcp/automations/) ([markdown](https://saasadsstudio.com/docs/mcp/automations.md)): All 18 Atlas automations you can run through the SaaS Ads Studio MCP server, with ids, schedules, what each one changes and which are advisory only.
- [API](https://saasadsstudio.com/docs/api/) ([markdown](https://saasadsstudio.com/docs/api.md)): There is no traditional REST API yet. Programmatic access to Atlas runs through the Connect Atlas MCP server today, with API keys on the roadmap. Here is how to build with it now.
- [Full docs text in one file](https://saasadsstudio.com/llms-full.txt): every developer docs page inline, for one-fetch consumption.

## Compare Atlas with alternatives
- [Atlas vs Optmyzr](https://saasadsstudio.com/alternatives/optmyzr-alternative/): PPC management platform for agencies and large in-house teams (from $209/mo).
- [Atlas vs Adalysis](https://saasadsstudio.com/alternatives/adalysis-alternative/): Automated PPC management for Google and Microsoft Ads (from $149/mo).
- [Atlas vs Groas](https://saasadsstudio.com/alternatives/groas-alternative/): Autonomous AI Google Ads management with a senior strategist on every account (from $999/mo).
- [Atlas vs Madgicx](https://saasadsstudio.com/alternatives/madgicx-alternative/): Agentic Meta ads management AI platform for DTC ecommerce and Shopify brands (from $99/mo).
- [Atlas vs Directive Consulting](https://saasadsstudio.com/alternatives/directive-consulting-alternative/): Multi-service B2B SaaS performance agency for mid-market and enterprise (from $6,500/mo).
- [Atlas vs Hey Digital](https://saasadsstudio.com/alternatives/hey-digital-alternative/): B2B SaaS-only paid ads agency with in-house creative and senior strategists (from $5,000/mo).
- [Atlas vs Powered by Search](https://saasadsstudio.com/alternatives/powered-by-search-alternative/): Full-service B2B SaaS demand gen agency for Series B and later (from $9,000/mo).
- [Atlas vs Ryze AI](https://saasadsstudio.com/alternatives/ryze-ai-alternative/): Cross-platform AI ad manager spanning Google, Meta, Microsoft, LinkedIn, TikTok, Amazon and Pinterest (from $99/mo).
- [Atlas vs WordStream](https://saasadsstudio.com/alternatives/wordstream-alternative/): Free Google Ads Grader and a 20-Minute Work Week dashboard, now sold mostly as part of LocaliQ's managed services bundle (from $49/mo).
- [Atlas vs Refine Labs](https://saasadsstudio.com/alternatives/refine-labs-alternative/): B2B SaaS demand creation agency for established marketing teams, codified around the PIPE / HIRO Pipeline framework (from $20,000/mo).
- [Atlas vs Trapica](https://saasadsstudio.com/alternatives/trapica-alternative/): Enterprise AI marketing automation platform for cross-channel audience optimisation and bid management (from $2,950/mo).
- [Atlas vs Opteo](https://saasadsstudio.com/alternatives/opteo-alternative/): Cleanest UI in the Google Ads recommendation category, one-click apply for in-house PPC and freelancers (from $129/mo).

## Blog
- [12 Best SaaS Paid Ads Software Tools (2026 Review)](https://saasadsstudio.com/blog/top-saas-paid-ads-software-tools/) ([markdown](https://saasadsstudio.com/blog/top-saas-paid-ads-software-tools.md)): The top paid ads software for SaaS — from launch to scale. Compare platforms for Google, Meta, attribution, and creative testing built for B2B SaaS.
- [8 Best Bulk Meta Ads Launcher Tools (2026 Comparison)](https://saasadsstudio.com/blog/the-best-bulk-meta-ads-launcher-tools/) ([markdown](https://saasadsstudio.com/blog/the-best-bulk-meta-ads-launcher-tools.md)): Launch hundreds of Meta ads at once. Compare Madgicx, Revealbot and 6 other bulk launcher tools for creative testing and scale in 2026.
- [15+ Best Server-Side Tracking Tools for Paid Ads (2026)](https://saasadsstudio.com/blog/best-server-side-tracking-tools/) ([markdown](https://saasadsstudio.com/blog/best-server-side-tracking-tools.md)): Compare Stape, GTM Server Side, Elevar, RudderStack and more. The 2026 guide to server-side tracking tools that improve Meta and Google Ads attribution.
- [11 Best Google Ads Software Tools for B2B SaaS (2026)](https://saasadsstudio.com/blog/top-google-ads-software-for-saas/) ([markdown](https://saasadsstudio.com/blog/top-google-ads-software-for-saas.md)): The top Google Ads software for SaaS growth — bid management, creative, and reporting tools compared for B2B SaaS teams in 2026.
- [11 Best Google Ads Courses for SaaS Founders (2026)](https://saasadsstudio.com/blog/top-google-ads-saas-courses/) ([markdown](https://saasadsstudio.com/blog/top-google-ads-saas-courses.md)): Hand-picked Google Ads courses built for SaaS founders and growth teams. Learn trial-driven ads, demo conversion, and recurring revenue optimization.

## Pricing
- Free (£0 for ever): Try Atlas. No credit card.
- Atlas (£149/month): Fully automated Google Ads, run by your own AI ads manager.
- Atlas + Human (£299/month): A professional ads manager reviews every Atlas decision for you.
- Atlas VIP (£1299/month): Everything in + Human, plus monthly calls and hands-on work in your account.